Thursday 11 June 2020

Words of Wisdom―Parents, Children, Brand, and Nepotism in India




“The greatest legacy one can pass on to one's children and grandchildren is not money or other material things accumulated in one's life, but rather a legacy of character and faith.” —Billy Graham


The children of the present generation leverage the brands of their parents but most of them fail to carry forward the legacy of their parents. They take their parents for granted when they were alive but exploit the brands built by their parents. In fact, their parents struggled, suffered, and worked hard to build their brands from scratch but children rarely understand and empathize with their parents.

It the children are competent, they will earn themselves and build their brands. If the children are incompetent, they will ruin the wealth created and shared by their parents. Hence, the present generation of parents must provide good education, character to their children. Additionally, they must teach their children to face challenges in life. It helps their children understand the peaks and valleys in life, become empathetic, and successful in the long run.

I am against nepotism and favoritism. I personally don’t encourage parents to share their brands and wealth with their children. Parents must give freedom to their children to choose their careers and lead their lives independently. It is the need of the hour in the rapidly changing world.


“Your story is the greatest legacy that you will leave to your friends. It’s the longest-lasting legacy you will leave to your heirs.” —Steve Saint

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Life is great!

Professor M.S. Rao
Founder of MSR Leadership Consultants, India


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