Saturday, 21 September 2019
Monday, 16 September 2019
How to Become a Social Media Influencer and Build Your Leadership Brand?―Share if You Care!
“The key to branding,
especially for smaller firms, is to focus on a limited number of issue areas
and develop superb expertise in those areas.” —Philip Kotler
Social media has thrown incredible
opportunities and enormous challenges to the humankind. It has both merits and
demerits. If users know how to leverage social media they can enjoy innumerable
advantages including earning money, building a brand and adding value to
society. In this regard, we will discuss the significance of social media and
outline social media strategies to add value and build your leadership brand.
Who is an Influencer?
Influencers are ordinary
individuals with above-average expertise, experience, and education in their
areas and have the ability to sway public opinion. They can be thought leaders,
industry leaders, and celebrities. They have built their brands with their
credibility by adding value consistently. Most social media users aspire to
excel as influencers but the road to becoming influencers is not easy. It
requires huge and sustained efforts systematically. It requires more investment
in time and less investment in money. At times there seems to be no light at
the end of the tunnel. If users are passionate, persistent and patient they can
become influencers gradually. A blend of pluck and luck is essential to excel
as an influencer internationally. When you want to live for tomorrow, not today
becoming an influencer is advisable.
Social Media Strategy
You must have a strategy to
become an influencer. You must identify your goals, aspirations, and expectations
to build a strategy. Here is a blueprint to proceed with your social media
strategy. Identify which social media platform is useful for your need. Create
a social media network for each need. Devise a strategy for each network.
Identify your competitors to stand out. Take a social media audit regularly. Update
with social media tools and technologies. Explore new social media networks. Take
feedback regularly to improve and update your strategies.
Build Your Brand
Focusing on the right social
media network helps you accomplish your goals and build your brand. Germany
Kent offers a five-step method to brand on social media—posting content that
adds value, spreading positivity, creating a steady stream of information,
making an impact and being yourself. Here is how you can leverage each social
media platform to build your brand. Focus on twitter if you want to become a
celebrity. Focus on LinkedIn if you want to build your professional credibility.
Focus on YouTube when you want to share your knowledge through visuals. Focus
on your blog when you want to share text content and build your brand. Focus on
Facebook when you want to increase your followers and widen your fan base. Every
network has its own merits. Hence, wisdom lies in identifying the advantages in
each network and leveraging it effectively to accomplish your personal,
professional and social goals.
Conclusion
Almost half of the global
population use social media. If you have the right strategy, choose the right
network, and campaign aggressively you will be able to reach your target
audiences easily and build your brand.
Share if you care!
“Things You Don’t
Know about Professor M. S. Rao” http://professormsraovision2030.blogspot.in/2015/10/things-you-dont-know-about-professor-m.html
Read my ‘Vision 2030 One
Million Global Leaders’ URL: http://professormsraovision2030.blogspot.in/2014/12/professor-m-s-raos-vision-2030-one_31.html
Life is great!
Professor
M.S. Rao
Founder of MSR Leadership
Consultants, India
Vision 2030: https://professormsraovision2030.blogspot.com
Facebook
Page: https://www.facebook.com/Professor-MS-Rao-451516514937414/
Twitter: http://twitter.com/professormsrao
YouTube:
http://www.youtube.com/user/profmsr7
Instagram: https://www.instagram.com/professormsrao
Soft Leadership: https://www.amazon.com/Soft-Leadership-Innovative-Negotiation-Prosperity/dp/1628655909
Thanks for reading!
Kindly share your thoughts
and comments below, I’m sure someone out there will find your story useful.
Copyright©2019 MSR Leadership
Consultants India. All Rights Reserved. Reproduction in whole or in part
without permission is prohibited.
This is a nonprofit blog to
share Professor M.S. Rao’s passion and vision to build one million students as
global leaders by 2030. Please don't cut articles from my blog and redistribute
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is acknowledged and reference or link is made to the Blog http://professormsraovision2030.blogspot.com. This material may not be sold, or published
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without permission.
Sunday, 15 September 2019
“I enjoy my life as a professor and appreciate to be known for inspiring my students to be more than they thought they could be.” ―Professor M.S. Rao
“I
enjoy my life as a professor and appreciate to be known for inspiring my
students to be more than they thought they could be.” ―Professor M.S. Rao
Vision
2030: One Million Global Leaders
Read my ‘Vision 2030
One Million Global Leaders’ URL: http://professormsraovision2030.blogspot.in/2014/12/professor-m-s-raos-vision-2030-one_31.html
“Things You Don’t
Know about Professor M. S. Rao” http://professormsraovision2030.blogspot.com/2015/10/things-you-dont-know-about-professor-m.html
Share if you care!
“Control becomes constipation when hierarchy reaches its extreme in bureaucracies.” ―Professor M.S. Rao
“Control
becomes constipation when hierarchy reaches its extreme in bureaucracies.”
―Professor M.S. Rao
Vision
2030: One Million Global Leaders
Read my ‘Vision 2030
One Million Global Leaders’ URL: http://professormsraovision2030.blogspot.in/2014/12/professor-m-s-raos-vision-2030-one_31.html
“Things You Don’t
Know about Professor M. S. Rao” http://professormsraovision2030.blogspot.com/2015/10/things-you-dont-know-about-professor-m.html
Share if you care!
“Academia and industry must come together to bridge the skills gap arising due to the rapid changes in the outside business environment and advanced technology.” ―Professor M.S. Rao
“Academia
and industry must come together to bridge the skills gap arising due to the
rapid changes in the outside business environment and advanced technology.”
―Professor M.S. Rao
Vision
2030: One Million Global Leaders
Read my ‘Vision 2030
One Million Global Leaders’ URL: http://professormsraovision2030.blogspot.in/2014/12/professor-m-s-raos-vision-2030-one_31.html
“Things You Don’t
Know about Professor M. S. Rao” http://professormsraovision2030.blogspot.com/2015/10/things-you-dont-know-about-professor-m.html
Share if you care!
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