Sunday, 16 August 2026

How Can Women With Different Conflict Styles Work Together?—Professor M.S. Rao, Ph.D.—International Leadership Guru, The Father of “Soft Leadership” & 21st-Century Philosopher


 


When I administered a self-assessment questionnaire in 2011 to identify the conflict management styles of working executives in management education, three female students exhibited similar behavior—avoiding conflict. The total number of students was 14, of whom three were women executives. It is a strange finding to note that three women demonstrated their behavior by avoiding conflicts that automatically fall in the category of the Turtles. And strangely, their second priority in responses was to collaborate in resolving the conflicts, which sounded contradictory to me. In fact, it is always ideal to collaborate in resolving conflicts rather than avoiding them, as avoiding conflicts may result in a crisis in the latter part. I worked on this trigger as it may open new vistas in conflict management styles, especially from a gender perspective.


But before we discuss about the findings from these three women, it is essential to unfold various conflict management styles such as The Turtle, The Teddybear, The Shark, The Fox, and The Owl.

  • The Turtle Style: Turtles avoid challenges. They are submissive by nature and care for relationships. They feel like doormats. This style is to avoid conflicts when they are minor in nature. However, it is improper to avoid conflicts when they are major in nature. Most of the time, it is not advisable to avoid conflicts, as it might lead to a crisis. It is a style of playing safe and staying away from conflicts all the time. It is known as the lose-lose approach. The disadvantage of this style is that the conflicts remain unresolved.

  • The Teddy Bear Style: Teddy Bears emphasize relationships more and goals less. They are not assertive, but cooperative and accommodative. However, they stand up for a few things that are close to their heart. They strive for peace and harmony. This style is accommodating when people want to maintain amicable relations with others. It is a submissive style and a lose-win approach. Conflicts are resolved in this style, but people can be exploited in the future as they are more concerned about relationships.

  • The Shark Style: Sharks are one of the most feared creatures on earth. They are competitive in nature with a clear eye on their goals. They are autocratic, authoritative, impatient, and uncooperative, and intend to win by any means. They emphasize goals more and relationships less, as they have the least emotion. This style works when time is short, and there is a need to maintain confidentiality. It suits best during a crisis. Usually, defense organizations adopt this style. It is competitive, and it wants to win at the cost of others. It is an aggressive style. It is known as the win-lose approach. The advantage of this style is that there is a temporary win and the conflicts are resolved. The disadvantage is that there is resentment and hostility from the other side. At times, sharks win the battles but lose the wars in the long run.

  • The Fox Style: Foxes are clever, quick, energetic, and independent animals by nature. They are manipulators and deal-makers. They want to eat the cake and have it too, as they care for both goals and relationships. They don't lose focus on their goals for the sake of their relationships and vice versa. Since they are clever animals, they want others to lose so that they can also lose something to resolve the conflicts. It is win some-lose approach and is also known as the compromising approach. It is against the competing and controlling style. You can adopt this style when both the contending parties are equally strong, and nobody is prepared to give up. However, it is still not the ideal outcome, as the contending parties lose something to resolve the conflicts.

  • The Owl Style: Owls are intelligent birds. They believe in dialogue and discussion. They care for both goals and relations and strive for consensus and collaboration. They sympathize and empathize with others and work for a win-win situation. It is the ideal outcome where all contending parties are happy, as their interests are protected and conflicts are resolved. This style collaborates by taking the strengths of all parties. It is an assertive style, quite the opposite of the avoiding style. We can adopt this style when we have enough time to think through and arrive at a consensus. However, it is often difficult to reach this situation. Besides, it consumes a lot of time, effort, and energy.


The questions to address here are why the three women working executives first avoided the conflicts and subsequently collaborated to resolve their conflicts. Is there any specific behavior pattern women demonstrate when they are faced with conflicts? Is age a factor in avoiding and facing conflicts? Is the conflict management style gender-based and biased? It is time to address these questions.


Research reveals that men and women react to the same situation differently due to gender aspects. While facing conflicts also the way women respond is different from men. Women often try to avoid conflicts in their first attempt and then collaborate in their subsequent attempt to resolve conflicts once and for all, unlike men, who compete in their initial attempt and collaborate in their subsequent attempt. According to the findings and my observation and analysis from the assessment of these 14 management students, it reveals clearly that women often avoid conflicts initially. If conflicts are thrust upon them, they would take it forward and see to it that they are resolved through collaboration and consensus rather than competition, compromise, and accommodation.


Often, women can sustain pain without reflecting it externally, whereas men demonstrate it externally. Women are often assertive and good at emotional intelligence and interpersonal skills. They are better at soft skills than men. However, men tend to exhibit aggressiveness due to biological reasons. Women are good at multitasking, while men are not. Some gender behavioral gaps between men and women cannot be avoided and must be accepted while managing conflicts and, thus, ensuring interpersonal effectiveness. Hence, extensive research from a psychological perspective on gender basis in managing conflicts can throw more light on whey women avoid conflicts in their initial attempt.


References

https://www.amazon.com/Strategies-Build-Women-Leaders-Globally/dp/1949003108

https://onlinelibrary.wiley.com/doi/abs/10.1002/tie.21990


Share if you care!



Things You Don’t Know about Professor M. S. Rao” http://professormsraovision2030.blogspot.com/2015/10/things-you-dont-know-about-professor-m.html



Read my ‘Vision 2030 One Million Global Leaders’ URL: http://professormsraovision2030.blogspot.com/2014/12/professor-m-s-raos-vision-2030-one_31.html



Note: I had a brain hemorrhage. I was in bed for five months. My right hand has been numb and paralyzed. I am recovering. Thanks for empathizing with me. With gratitude. https://www.youtube.com/watch?v=BFJrSRLHPUk&ab_channel=ProfessorM.S.Rao



Life is great!



Professor M.S. Rao, Ph.D.

Founder of MSR Leadership Consultants, India

Amazon: http://www.amazon.com/M.-S.-Rao/e/B00MB63BKM

Vision 2030: https://professormsraovision2030.blogspot.com

LinkedIn: https://www.linkedin.com/in/professormsrao

Substack: https://professormsrao.substack.com

X: http://twitter.com/professormsrao

YouTube: https://www.youtube.com/@ProfessorMSRao

Meta: https://www.facebook.com/Professor-MS-Rao-451516514937414

See the Light in You: https://www.amazon.com/See-Light-You-Spiritual-Mindfulness/dp/1949003132



Thanks for reading!





Kindly share your thoughts and comments below. I’m sure someone out there will find your story useful.



Copyright©2026 MSR Leadership Consultants India. All Rights Reserved. Reproduction in whole or in part without permission is prohibited.



This nonprofit blog will share Professor M.S. Rao’s passion and vision to develop one million students as global leaders by 2030. Please do not cut articles from my blog; redistribute them via email or post them online. The use of this material is free, as long as the copyright is acknowledged and a reference or link is provided to the Blog http://professormsraovision2030.blogspot.com. Without permission, this material may not be sold, published, or used to offer business services to third parties.

Sunday, 17 May 2026

Professor M. S. Rao’s Vision 2030: One Million Global Leaders : Valuable Life Lessons Struggle and Hardship Teache...

Professor M. S. Rao’s Vision 2030: One Million Global Leaders : Valuable Life Lessons Struggle and Hardship Teache...:   “ Early success is a terrible teacher. You're essentially being rewarded for a lack of preparation, so when you find yourself in a si...

Valuable Life Lessons Struggle and Hardship Teaches You—Professor M.S. Rao, Ph.D.—21st-Century Philosopher & The Father of “Soft Leadership”


 

Early success is a terrible teacher. You're essentially being rewarded for a lack of preparation, so when you find yourself in a situation where you must prepare, you can't do it. You don't know how.” ―Chris Hadfield, An Astronaut's Guide to Life on Earth


Everyone wants to achieve success in their lives from cradle to grave. However, few people achieve success in their lives. Some people never achieve success in their lifetimes and die as unsung heroes and heroines while some people reach peaks in several stages of life with valleys. Some people achieve success at an early age in life and fail consecutively thus becoming oblivion. Some people achieve success late. A few people achieve success consistently without looking back. They are known as people with Midas touch. Everyone aspires to achieve success in their lives.


When you fail in the early stage of your life, you will learn what did not work and realign your strategies to accomplish your goals. You will be able to identify your true calling, find your true friends, and become humble. You understand ground realities very well. You don’t take things and people for granted. You value people as people. Hence, early success is not advisable because it doesn’t teach valuable lessons in life. Inspiring leaders including Abraham Lincoln encountered several failures for many years and finally became the 16th President of America. He learned valuable life lessons and found out what would work to achieve success. Similarly, Einstein encountered several failures but learned valuable lessons and finally became a successful scientist. It is obvious from these leaders that early success is not ideal to achieve amazing success in the later part of life.


Success can come at any time and any stage of life. People must work hard with a focus on their passionate areas unmindful of outcomes. When you look at Tiger Woods he achieved success in the initial stage of his life and encountered several setbacks and failures and finally won the Masters golf tournament on April 14, 2019, and earned America’s highest civilian award—Presidential Medal of Freedom.



Emphasize Efforts, not Luck


"Hardships often prepare ordinary people for an extraordinary destiny." —C.S. Lewis


Nothing can replace your hard work and persistence. Emphasize your efforts, not luck. Luck may give you temporary fame but it is your consistent efforts that give you permanent fame. Don’t blame external forces and factors. Take responsibility and work hard to prove yourself. If achieving success were easy everybody would have achieved success and the term ‘success’ would have lost its relevance.


Don’t blame your destiny when you fail to accomplish your goals. Explore alternative paths to reach your goal. It is the weak individuals who blame their external forces and circumstances. It is strong individuals who take responsibility for their actions, overcome their challenges, and come out with flying colors.



Emphasize Service over Success


"I slept and I dreamed that life is all joy. I woke and I saw that life is all service. I served and saw that service is a joy." —Khalil Gibran


In history, inspiring leaders seldom became a success overnight. They worked hard for many years when there seemed to be no light at the end of the tunnel. They saw the silver lining over the dark cloud and persisted. They never craved success. Instead, they craved to add value to others through their service. Service was the end product while success was the byproduct for them. Hence, emphasize service over success to leave your footprints.



Take-Home


"The highest reward for man’s toil is not what he gets for it, but what he becomes by it." —John Ruskin


People should strive for happiness rather than success because happiness lies within while success depends on various internal factors including hard work, discipline, and persistence, and external factors including luck. To conclude, work hard consistently unmindful of the outcome to achieve success and leave your mark for the next generation.


Marine leaders are expected to eat last because the true price of leadership is the willingness to place the needs of others above your own.” ―Simon Sinek



Share if you care!



Things You Don’t Know about Professor M. S. Rao” http://professormsraovision2030.blogspot.com/2015/10/things-you-dont-know-about-professor-m.html



Read my ‘Vision 2030 One Million Global Leaders’ URL: http://professormsraovision2030.blogspot.com/2014/12/professor-m-s-raos-vision-2030-one_31.html



Note: I had a brain hemorrhage. I was in bed for five months. My right hand has been numb and paralyzed. I am recovering. Thanks for empathizing with me. With gratitude. https://www.youtube.com/watch?v=BFJrSRLHPUk&ab_channel=ProfessorM.S.Rao



Life is great!



Professor M.S. Rao, Ph.D.

Founder of MSR Leadership Consultants, India

Amazon: http://www.amazon.com/M.-S.-Rao/e/B00MB63BKM

Vision 2030: https://professormsraovision2030.blogspot.com

LinkedIn: https://www.linkedin.com/in/professormsrao

Substack: https://professormsrao.substack.com

X: http://twitter.com/professormsrao

YouTube: https://www.youtube.com/@ProfessorMSRao

Meta: https://www.facebook.com/Professor-MS-Rao-451516514937414

See the Light in You: https://www.amazon.com/See-Light-You-Spiritual-Mindfulness/dp/1949003132



Thanks for reading!





Kindly share your thoughts and comments below. I’m sure someone out there will find your story useful.



Copyright©2026 MSR Leadership Consultants India. All Rights Reserved. Reproduction in whole or in part without permission is prohibited.



This nonprofit blog will share Professor M.S. Rao’s passion and vision to develop one million students as global leaders by 2030. Please do not cut articles from my blog; redistribute them via email or post them online. The use of this material is free, as long as the copyright is acknowledged and a reference or link is provided to the Blog http://professormsraovision2030.blogspot.com. Without permission, this material may not be sold, published, or used to offer business services to third parties.




Monday, 11 May 2026

Professor M. S. Rao’s Vision 2030: One Million Global Leaders : A Blueprint to Build Buzz and Market Your Books—Pr...

Professor M. S. Rao’s Vision 2030: One Million Global Leaders : A Blueprint to Build Buzz and Market Your Books—Pr...:   "Writing a book is an adventure. To begin with, it is a toy and an amusement. Then it becomes a mistress, then it becomes a master, ...

A Blueprint to Build Buzz and Market Your Books—Professor M.S. Rao, Ph.D.—21st-Century Philosopher & The Father of “Soft Leadership”


 

"Writing a book is an adventure. To begin with, it is a toy and an amusement. Then it becomes a mistress, then it becomes a master, then it becomes a tyrant. The last phase is that just as you are about to be reconciled to your servitude, you kill the monster and fling him to the public.” ―Winston Churchill


My publisher asked me to market my books aggressively to increase sales. I am not an expert in marketing but I am fairly an expert in writing about branding because branding is my passion. Most people are shy to market themselves for fear of being perceived wrongly. In this digital world, branding, building buzz, and marketing are essential to stand out from others. In this regard, we will draw a blueprint to build buzz and market your books aggressively.



A Blueprint to Market Your Books


"The act of reading a book is the best example of distance learning possible because reading not only triumphs over the limitations of space and co-presence but of time as well." —Neil Postman


Writing books is highly challenging because it involves immense creativity, effort, and persistence. You have to overcome innumerable challenges to publish your books. After publishing the books the authors must take the initiative to market their books online and offline. It is the responsibility of both publishers and authors to build buzz and market books to reach out to larger readers. In this way, authors enjoy sharing their knowledge while publishers enjoy earning money. Here are some tips to market your books.

  • Identify the potential market for your book to target the right audience.

  • Create a website for the book.

  • Ensure that your book is available in different versions including print edition, eBook, and audiobook to reach out to various categories of readers.

  • Update your Amazon page and other book-selling pages with the details of the book and endorsers.

  • Run a preorder campaign.

  • Prepare a free chapter and approach prestigious magazines, journals podcasts, and radio hosts to feature an interview about the book.

  • Explore guest blogging to reach out to different channels.

  • Request the endorsers from your book to spread the word about the book on their social network.

  • Request your friends from social networks, especially LinkedIn whom you helped in the past to spread the word about your book.

  • Get as many book reviews as possible.

  • Participate in live events.

  • Deliver presentations on your book to raise awareness. Provide a complimentary copy to the participants in your workshops and training programs.

  • Shortlist the best chapters from the book and publish them in prestigious magazines with a published link to the book at the end to enable the readers to purchase copies.

  • Send bulk mail to your connections to purchase the copy.

  • Create the right hashtags for your book. Leverage the social media platforms successfully.

  • Emphasize more on pull-marketing and less on push-marketing.

  • Collaborate with your publisher to hold book signings at bookstores and conferences.


Don't encourage paid reviews which are usually done by a few eminent authors with deep pockets. Some authors pump their money to become bestsellers instantly. They adopt all types of gimmicks to market and win awards. Ultimately it is the essence of the book that matters. The readers are intelligent enough to assess the genuine authors. So, be authentic to achieve credibility and visibility.



Conclusion


If there is a book that you want to read, but it hasn't been written yet, you must be the one to write it.” —Toni Morrison


Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.” ― Seth Godin, How the Fierce Handle Fear: Secrets to Succeeding in Challenging Times


Authors must appreciate the fact that they can survive only when the publishers survive. So, they must take the initiative to promote and sell their books through different channels. In this cut-throat competitive world, you must follow the road less traveled. You must identify innovative tools and techniques regularly to stand out from others. To conclude, adopt innovative strategies to build buzz and market your books to excel as a bestselling author globally. Good luck!


A reader lives a thousand lives before he dies, said Jojen. The man who never reads lives only one.” ―George R.R. Martin

Work is love made visible. And if you can't work with love, but only with distaste, it is better that you should leave your work and sit at the gate of the temple and take alms of the people who work with joy” ―Khalil Gibran


Reference

https://www.amazon.com/Strategies-Improving-your-Business-Communication/dp/9350239434


Share if you care!



Things You Don’t Know about Professor M. S. Rao” http://professormsraovision2030.blogspot.com/2015/10/things-you-dont-know-about-professor-m.html



Read my ‘Vision 2030 One Million Global Leaders’ URL: http://professormsraovision2030.blogspot.com/2014/12/professor-m-s-raos-vision-2030-one_31.html



Note: I had a brain hemorrhage. I was in bed for five months. My right hand has been numb and paralyzed. I am recovering. Thanks for empathizing with me. With gratitude. https://www.youtube.com/watch?v=BFJrSRLHPUk&ab_channel=ProfessorM.S.Rao



Life is great!



Professor M.S. Rao, Ph.D.

Founder of MSR Leadership Consultants, India

Amazon: http://www.amazon.com/M.-S.-Rao/e/B00MB63BKM

Vision 2030: https://professormsraovision2030.blogspot.com

LinkedIn: https://www.linkedin.com/in/professormsrao

Substack: https://professormsrao.substack.com

X: http://twitter.com/professormsrao

YouTube: https://www.youtube.com/@ProfessorMSRao

Meta: https://www.facebook.com/Professor-MS-Rao-451516514937414

See the Light in You: https://www.amazon.com/See-Light-You-Spiritual-Mindfulness/dp/1949003132



Thanks for reading!





Kindly share your thoughts and comments below. I’m sure someone out there will find your story useful.



Copyright©2026 MSR Leadership Consultants India. All Rights Reserved. Reproduction in whole or in part without permission is prohibited.



This nonprofit blog will share Professor M.S. Rao’s passion and vision to develop one million students as global leaders by 2030. Please do not cut articles from my blog; redistribute them via email or post them online. The use of this material is free, as long as the copyright is acknowledged and a reference or link is provided to the Blog http://professormsraovision2030.blogspot.com. Without permission, this material may not be sold, published, or used to offer business services to third parties.




Professor M. S. Rao’s Vision 2030: One Million Global Leaders : How to Learn From Your Failures—Professor M.S. Rao...

Professor M. S. Rao’s Vision 2030: One Million Global Leaders : How to Learn From Your Failures—Professor M.S. Rao...:   “ Only those who dare to fail greatly can achieve greatly” —Robert F Kennedy. Facing failure and criticism is the most challenging ...