Professor M. S. Rao’s Vision 2030: One Million Global Leaders

© 2015 MSR Leadership Consultants India. All Rights Reserved. This is a nonprofit blog to share Professor M.S.Rao’s passion and vision to build one million students as global leaders by 2030. The use of this material is free provided copyright is acknowledged and reference or link is made to the Blog http://professormsraovision2030.blogspot.in. This material may not be sold, or published in any form, or used in the provision of business services to a third party without permission.

Monday, 11 May 2026

Professor M. S. Rao’s Vision 2030: One Million Global Leaders : A Blueprint to Build Buzz and Market Your Books—Pr...

Professor M. S. Rao’s Vision 2030: One Million Global Leaders : A Blueprint to Build Buzz and Market Your Books—Pr...: "Writing a book is an adventure. To begin with, it is a toy and an amusement. Then it becomes a mistress, then it becomes a master, ...

A Blueprint to Build Buzz and Market Your Books—Professor M.S. Rao, Ph.D.—21st-Century Philosopher & The Father of “Soft Leadership”

"Writing a book is an adventure. To begin with, it is a toy and an amusement. Then it becomes a mistress, then it becomes a master, then it becomes a tyrant. The last phase is that just as you are about to be reconciled to your servitude, you kill the monster and fling him to the public.” ―Winston Churchill

My publisher asked me to market my books aggressively to increase sales. I am not an expert in marketing but I am fairly an expert in writing about branding because branding is my passion. Most people are shy to market themselves for fear of being perceived wrongly. In this digital world, branding, building buzz, and marketing are essential to stand out from others. In this regard, we will draw a blueprint to build buzz and market your books aggressively.

A Blueprint to Market Your Books

"The act of reading a book is the best example of distance learning possible because reading not only triumphs over the limitations of space and co-presence but of time as well." —Neil Postman

Writing books is highly challenging because it involves immense creativity, effort, and persistence. You have to overcome innumerable challenges to publish your books. After publishing the books the authors must take the initiative to market their books online and offline. It is the responsibility of both publishers and authors to build buzz and market books to reach out to larger readers. In this way, authors enjoy sharing their knowledge while publishers enjoy earning money. Here are some tips to market your books.

Identify the potential market for your book to target the right audience.
Create a website for the book.
Ensure that your book is available in different versions including print edition, eBook, and audiobook to reach out to various categories of readers.
Update your Amazon page and other book-selling pages with the details of the book and endorsers.
Run a preorder campaign.
Prepare a free chapter and approach prestigious magazines, journals podcasts, and radio hosts to feature an interview about the book.
Explore guest blogging to reach out to different channels.
Request the endorsers from your book to spread the word about the book on their social network.
Request your friends from social networks, especially LinkedIn whom you helped in the past to spread the word about your book.
Get as many book reviews as possible.
Participate in live events.
Deliver presentations on your book to raise awareness. Provide a complimentary copy to the participants in your workshops and training programs.
Shortlist the best chapters from the book and publish them in prestigious magazines with a published link to the book at the end to enable the readers to purchase copies.
Send bulk mail to your connections to purchase the copy.
Create the right hashtags for your book. Leverage the social media platforms successfully.
Emphasize more on pull-marketing and less on push-marketing.
Collaborate with your publisher to hold book signings at bookstores and conferences.

Don't encourage paid reviews which are usually done by a few eminent authors with deep pockets. Some authors pump their money to become bestsellers instantly. They adopt all types of gimmicks to market and win awards. Ultimately it is the essence of the book that matters. The readers are intelligent enough to assess the genuine authors. So, be authentic to achieve credibility and visibility.

Conclusion

“If there is a book that you want to read, but it hasn't been written yet, you must be the one to write it.” —Toni Morrison

“Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.” ― Seth Godin, How the Fierce Handle Fear: Secrets to Succeeding in Challenging Times

Authors must appreciate the fact that they can survive only when the publishers survive. So, they must take the initiative to promote and sell their books through different channels. In this cut-throat competitive world, you must follow the road less traveled. You must identify innovative tools and techniques regularly to stand out from others. To conclude, adopt innovative strategies to build buzz and market your books to excel as a bestselling author globally. Good luck!

“A reader lives a thousand lives before he dies, said Jojen. The man who never reads lives only one.” ―George R.R. Martin

“Work is love made visible. And if you can't work with love, but only with distaste, it is better that you should leave your work and sit at the gate of the temple and take alms of the people who work with joy” ―Khalil Gibran

Reference

https://www.amazon.com/Strategies-Improving-your-Business-Communication/dp/9350239434

Share if you care!

“Things You Don’t Know about Professor M. S. Rao” http://professormsraovision2030.blogspot.com/2015/10/things-you-dont-know-about-professor-m.html

Read my ‘Vision 2030 One Million Global Leaders’ URL: http://professormsraovision2030.blogspot.com/2014/12/professor-m-s-raos-vision-2030-one_31.html

Note: I had a brain hemorrhage. I was in bed for five months. My right hand has been numb and paralyzed. I am recovering. Thanks for empathizing with me. With gratitude. https://www.youtube.com/watch?v=BFJrSRLHPUk&ab_channel=ProfessorM.S.Rao

Life is great!

Professor M.S. Rao, Ph.D.

Founder of MSR Leadership Consultants, India

Amazon: http://www.amazon.com/M.-S.-Rao/e/B00MB63BKM

Vision 2030: https://professormsraovision2030.blogspot.com

LinkedIn: https://www.linkedin.com/in/professormsrao

Substack: https://professormsrao.substack.com

X: http://twitter.com/professormsrao

YouTube: https://www.youtube.com/@ProfessorMSRao

Meta: https://www.facebook.com/Professor-MS-Rao-451516514937414

See the Light in You: https://www.amazon.com/See-Light-You-Spiritual-Mindfulness/dp/1949003132

Thanks for reading!

Kindly share your thoughts and comments below. I’m sure someone out there will find your story useful.

This nonprofit blog will share Professor M.S. Rao’s passion and vision to develop one million students as global leaders by 2030. Please do not cut articles from my blog; redistribute them via email or post them online. The use of this material is free, as long as the copyright is acknowledged and a reference or link is provided to the Blog http://professormsraovision2030.blogspot.com. Without permission, this material may not be sold, published, or used to offer business services to third parties.

Professor M. S. Rao’s Vision 2030: One Million Global Leaders : How to Learn From Your Failures—Professor M.S. Rao...

Professor M. S. Rao’s Vision 2030: One Million Global Leaders : How to Learn From Your Failures—Professor M.S. Rao...: “ Only those who dare to fail greatly can achieve greatly” —Robert F Kennedy. Facing failure and criticism is the most challenging ...

How to Learn From Your Failures—Professor M.S. Rao, Ph.D.—21st-Century Philosopher & The Father of “Soft Leadership”

“Only those who dare to fail greatly can achieve greatly” —Robert F Kennedy.

Facing failure and criticism is the most challenging task for any human being. Everyone loves success and hates failure. This is inherent in human nature. Is it possible to achieve success without failure?

What is Failure?

There is always a gap between expectations and reality. When the outcome is against our predictions despite putting in sincere efforts and energies, then it is termed as a failure. The outcome may be against us either due to internal factors like unknown mistakes or due to external forces, which are beyond the human span of control.

Importance of Failure

Failure brings down excessive ego and makes an individual humble and simple. It also eliminates overconfidence among individuals. Failure helps in making the individual highly focused on their goals and objectives. Some people feel too big for their shoes. Failure helps them to resize the same. It makes people more tolerant, and they start empathizing with others. Failure makes people flexible, receptive, and more accommodating. Here are some tools, techniques, and tips after facing failure.

• Keep cool and composed. Any extra activities at this juncture result in adding fuel to the fire. When faced with failure, the human mind gets tense and does not think logically and analytically. Hence, do not become hasty.

• "Ninety-nine percent of all failures come from people who have a habit of making excuses," said George Washington Carver. Don't show your anger over your failure to others. When you are responsible for the failure, then what is the meaning of transferring your anger to others?

• Go by the bottom-up approach by looking at the root of the problem and tackling it accordingly.

• If the root of the problem is big, then slice it down into small pieces, analyze the individual slices independently, and integrate them.

• Immediately think about how you went wrong and where you went wrong. Thorough analysis helps diagnose the reasons behind the failure and what transpired and prompted failure. This step will help go for introspection and provide remedial action so that the mistakes are not repeated in the future.

• Look clearly whether the failure is the result of internal factors or external forces, which are beyond human control. If the mistake occurred due to external forces, then it is futile to think through it. If the mistake occurred due to internal factors, then this is the time to rectify and take remedial steps.

• Accept the fact that failure is universal. Let us know and accept the fact that small achievers have small failures and big achievers have big failures. It is a well-admitted fact that the higher the fall, the higher the rise. Think your failure is small when compared with others, as it brings solace to you.

• Take it up as a challenge. Don't take every problem as a problem; rather, treat it as an opportunity. It is only the test of fire that makes fine steel. An optimist looks for opportunities from problems, whereas a pessimist looks for problems in each opportunity.

• Discuss the failure with your trusted colleagues and friends who can provide the right direction and guidance. Discussion generates wider dimensions and helps to get at the broader format for failure.

A Take-Home Message

Arrogance brings you down, and humbleness brings you up. When you get tumble, you get humble. Bounce back from failure like a rubber ball.

"History has demonstrated that the most notable winners usually encountered heartbreaking obstacles before they triumphed. They won because they refused to become discouraged by their defeats." —B.C.Forbes.

Tuesday, 5 May 2026

Professor M. S. Rao’s Vision 2030: One Million Global Leaders : How to Build a Leadership Legacy Worth Leaving—Pro...

Professor M. S. Rao’s Vision 2030: One Million Global Leaders : How to Build a Leadership Legacy Worth Leaving—Pro...: “ Credibility is a leader's currency. With it, he or she is solvent; without it, he or she is bankrupt.” ―John C. Maxwell Buil...

Monday, 4 May 2026

How to Build a Leadership Legacy Worth Leaving—Professor M.S. Rao, Ph.D.—21st-Century Philosopher & The Father of “Soft Leadership”

“Credibility is a leader's currency. With it, he or she is solvent; without it, he or she is bankrupt.” ―John C. Maxwell

Building credibility is easier said than done. It requires character, commitment, consistency, and communication. It must be loaded with immense energy, enthusiasm, and effort. It needs transparency and building trust in others. Some leaders survived and succeeded despite being on the brink of bankruptcy because of their credibility and visibility. In this regard, we will discuss tools and techniques to build your credibility to leave your legacy.

Tools to Build Your Credibility Globally

“The most essential quality for leadership is not perfection but credibility. People must be able to trust you.” ―Rick Warren

Be an expert in your area. Being a recognized expert is better than being an expert. Social media helps to get recognized quickly. So, build a network of followers to get recognized and build your leadership brand. Here are some tools to build your credibility globally. Network with eminent and credible personalities globally. Open a blog and share your ideas, ideals, and insights regularly. Author books. Get forewords and endorsements from eminent people for your books. Offer training programs. Be active on social media platforms to share free knowledge with the world. Add value to others and make a difference. Work for satisfaction, not for recognition.

There is a difference between credibility and visibility. Being credible is more important than being visible because popularity is like a passing cloud. Hence, be available online with credibility. Remember, people don’t spend their precious time if you are not an expert and credible.

Interview with Mitchell Levy, Global Credibility Expert

Global credibility expert, Mitchell Levy interviewed me on Nov 14, 2019. URL: https://www.ivoox.com/237-professor-m-s-rao-and-mitchell-levy-on-audios-mp3_rf_46536905_1.html Here are his questions and my answers from the interview:

1) What is your CPoP what is your customer's point of pain?

Addressing the generational ? What gap in global organizations? Offering simple solutions to complex problems for individuals and global organizations.

2) Please elaborate on yourself

I am a keynote speaker, executive coach, and author of 55 books. I am known as the father of Soft Leadership globally. My book titled 'Secrets of Successful Public Speaking How to Become a Great Speaker' https://www.amazon.com/Secrets-Successful-Public-Speaking-Speaker/dp/1628656107 was published.

3) What gives you credibility to do that?

My 45 years of experience include military, teaching, training, research and consultancy. I started a nonprofit initiative Vision 2030: One Million Global Leaders. I have trained more than 50,000 students as global leaders. I have published over 52 books and received forewords from eminent personalities including His Holiness Dalai Lama and the Vice President of India. I published more than 300 articles and research papers in eminent international journals including Emerald. I earned my PhD in soft skills in 2011, researched and coined Soft Leadership. I am known as the father of Soft Leadership. I published several books and research papers on Soft Leadership.

4) How do you share your credibility?

Through my leadership development training programs and my four blogs and books.

5) How do people learn or get in contact with you?

I am available online. You can google my name as Professor M.S. Rao. You will find my social media platforms, Vision 2030, and Amazon page. Here are the links:

Amazon: http://www.amazon.com/M.-S.-Rao/e/B00MB63BKM

Vision 2030: https://professormsraovision2030.blogspot.com

LinkedIn: https://www.linkedin.com/in/professormsrao

Twitter: http://twitter.com/professormsrao

YouTube: http://www.youtube.com/user/profmsr7

Facebook Page: https://www.facebook.com/Professor-MS-Rao-451516514937414/

See the Light in You: https://www.amazon.com/See-Light-You-Spiritual-Mindfulness/dp/1949003132

Impacting Globally

I am the Father of “Soft Leadership” and the Founder of MSR Leadership Consultants, India. I am an International Leadership Guru with forty-three years of experience and the author of fifty-two books including the award-winning ‘See the Light in You’ URL: https://www.amazon.com/See-Light-You-Spiritual-Mindfulness/dp/1949003132. I published over 300 papers and articles in prestigious international publications including Leader to Leader, Thunderbird International Business Review, Strategic HR Review, Development and Learning in Organizations, Industrial and Commercial Training, On the Horizon, and Entrepreneur magazine. I am a soldier, entrepreneur, editor, educator, author, explorer, enlightener, researcher, mentor, and philosopher. I am a C-Suite advisor and global keynote speaker. I bring a strategic eye and long-range vision given my multifaceted professional experience including military, teaching, training, research, consultancy, and philosophy. I am passionate about serving and making a difference in the lives of others.

I started a nonprofit initiative Vision 2030: One Million Global Leaders. I have trained more than 50,000 students as global leaders. I received forewords from eminent personalities including His Holiness Dalai Lama and the Vice President of India. I earned my PhD in soft skills in 2011, researched and coined Soft Leadership. I am known as the father of Soft Leadership. I published several books and research papers on Soft Leadership.

Leave Your Leadership Legacy

“Without character, there is no credibility; and without credibility, there is no trust.” ―Warren G. Bennis

Legacy means people must think about you when you are no more in this world. They must remember your contribution. Great leaders including Mahatma Gandhi, Martin Luther King Jr, Mother Teresa, and Nelson Mandela are remembered and revered for their contributions. So, focus on leaving your legacy. To summarize, you must walk your talk and lead from the front. You must win the confidence of your colleagues. You must win the respect of others. You must emphasize more on character and less on charisma. You must sacrifice for the sake of others. You must keep people before profit. To conclude, build your credibility to leave your leadership legacy to the next generations.

“If you would not be forgotten, as soon as you are dead and rotten, either write things worth reading or do things worth writing." ―Benjamin Franklin, Poor Richard's Almanack

References

https://www.thoughtleaderlife.com/thoughtleaderlife/thought-leader-life-237-guest-professor-m-s-rao/

https://www.ivoox.com/237-professor-m-s-rao-and-mitchell-levy-on-audios-mp3_rf_46536905_1.html

https://professormsraovision2030.blogspot.com/2019/11/how-to-build-your-credibility.html

https://www.youtube.com/watch?v=pk3S0Rt40fE&feature=youtu.be

https://MitchellLevy360.com

https://www.amazon.com/Secrets-Successful-Public-Speaking-Speaker/dp/1628656107

Share if you care!

“Things You Don’t Know about Professor M. S. Rao” http://professormsraovision2030.blogspot.com/2015/10/things-you-dont-know-about-professor-m.html

Read my ‘Vision 2030 One Million Global Leaders’ URL: http://professormsraovision2030.blogspot.com/2014/12/professor-m-s-raos-vision-2030-one_31.html