Professor M. S. Rao’s Vision 2030: One Million Global Leaders

© 2015 MSR Leadership Consultants India. All Rights Reserved. This is a nonprofit blog to share Professor M.S.Rao’s passion and vision to build one million students as global leaders by 2030. The use of this material is free provided copyright is acknowledged and reference or link is made to the Blog http://professormsraovision2030.blogspot.in. This material may not be sold, or published in any form, or used in the provision of business services to a third party without permission.

Sunday, 17 May 2026

Professor M. S. Rao’s Vision 2030: One Million Global Leaders : Valuable Life Lessons Struggle and Hardship Teache...

Professor M. S. Rao’s Vision 2030: One Million Global Leaders : Valuable Life Lessons Struggle and Hardship Teache...: “ Early success is a terrible teacher. You're essentially being rewarded for a lack of preparation, so when you find yourself in a si...

Valuable Life Lessons Struggle and Hardship Teaches You—Professor M.S. Rao, Ph.D.—21st-Century Philosopher & The Father of “Soft Leadership”

“Early success is a terrible teacher. You're essentially being rewarded for a lack of preparation, so when you find yourself in a situation where you must prepare, you can't do it. You don't know how.” ―Chris Hadfield, An Astronaut's Guide to Life on Earth

Everyone wants to achieve success in their lives from cradle to grave. However, few people achieve success in their lives. Some people never achieve success in their lifetimes and die as unsung heroes and heroines while some people reach peaks in several stages of life with valleys. Some people achieve success at an early age in life and fail consecutively thus becoming oblivion. Some people achieve success late. A few people achieve success consistently without looking back. They are known as people with Midas touch. Everyone aspires to achieve success in their lives.

When you fail in the early stage of your life, you will learn what did not work and realign your strategies to accomplish your goals. You will be able to identify your true calling, find your true friends, and become humble. You understand ground realities very well. You don’t take things and people for granted. You value people as people. Hence, early success is not advisable because it doesn’t teach valuable lessons in life. Inspiring leaders including Abraham Lincoln encountered several failures for many years and finally became the 16^th President of America. He learned valuable life lessons and found out what would work to achieve success. Similarly, Einstein encountered several failures but learned valuable lessons and finally became a successful scientist. It is obvious from these leaders that early success is not ideal to achieve amazing success in the later part of life.

Success can come at any time and any stage of life. People must work hard with a focus on their passionate areas unmindful of outcomes. When you look at Tiger Woods he achieved success in the initial stage of his life and encountered several setbacks and failures and finally won the Masters golf tournament on April 14, 2019, and earned America’s highest civilian award—Presidential Medal of Freedom.

Emphasize Efforts, not Luck

"Hardships often prepare ordinary people for an extraordinary destiny." —C.S. Lewis

Nothing can replace your hard work and persistence. Emphasize your efforts, not luck. Luck may give you temporary fame but it is your consistent efforts that give you permanent fame. Don’t blame external forces and factors. Take responsibility and work hard to prove yourself. If achieving success were easy everybody would have achieved success and the term ‘success’ would have lost its relevance.

Don’t blame your destiny when you fail to accomplish your goals. Explore alternative paths to reach your goal. It is the weak individuals who blame their external forces and circumstances. It is strong individuals who take responsibility for their actions, overcome their challenges, and come out with flying colors.

Emphasize Service over Success

"I slept and I dreamed that life is all joy. I woke and I saw that life is all service. I served and saw that service is a joy." —Khalil Gibran

In history, inspiring leaders seldom became a success overnight. They worked hard for many years when there seemed to be no light at the end of the tunnel. They saw the silver lining over the dark cloud and persisted. They never craved success. Instead, they craved to add value to others through their service. Service was the end product while success was the byproduct for them. Hence, emphasize service over success to leave your footprints.

Take-Home

"The highest reward for man’s toil is not what he gets for it, but what he becomes by it." —John Ruskin

People should strive for happiness rather than success because happiness lies within while success depends on various internal factors including hard work, discipline, and persistence, and external factors including luck. To conclude, work hard consistently unmindful of the outcome to achieve success and leave your mark for the next generation.

“Marine leaders are expected to eat last because the true price of leadership is the willingness to place the needs of others above your own.” ―Simon Sinek

Share if you care!

“Things You Don’t Know about Professor M. S. Rao” http://professormsraovision2030.blogspot.com/2015/10/things-you-dont-know-about-professor-m.html

Read my ‘Vision 2030 One Million Global Leaders’ URL: http://professormsraovision2030.blogspot.com/2014/12/professor-m-s-raos-vision-2030-one_31.html

Note: I had a brain hemorrhage. I was in bed for five months. My right hand has been numb and paralyzed. I am recovering. Thanks for empathizing with me. With gratitude. https://www.youtube.com/watch?v=BFJrSRLHPUk&ab_channel=ProfessorM.S.Rao

Life is great!

Professor M.S. Rao, Ph.D.

Founder of MSR Leadership Consultants, India

Amazon: http://www.amazon.com/M.-S.-Rao/e/B00MB63BKM

Vision 2030: https://professormsraovision2030.blogspot.com

LinkedIn: https://www.linkedin.com/in/professormsrao

Substack: https://professormsrao.substack.com

X: http://twitter.com/professormsrao

YouTube: https://www.youtube.com/@ProfessorMSRao

Meta: https://www.facebook.com/Professor-MS-Rao-451516514937414

See the Light in You: https://www.amazon.com/See-Light-You-Spiritual-Mindfulness/dp/1949003132

Thanks for reading!

Kindly share your thoughts and comments below. I’m sure someone out there will find your story useful.

This nonprofit blog will share Professor M.S. Rao’s passion and vision to develop one million students as global leaders by 2030. Please do not cut articles from my blog; redistribute them via email or post them online. The use of this material is free, as long as the copyright is acknowledged and a reference or link is provided to the Blog http://professormsraovision2030.blogspot.com. Without permission, this material may not be sold, published, or used to offer business services to third parties.

Monday, 11 May 2026

Professor M. S. Rao’s Vision 2030: One Million Global Leaders : A Blueprint to Build Buzz and Market Your Books—Pr...

Professor M. S. Rao’s Vision 2030: One Million Global Leaders : A Blueprint to Build Buzz and Market Your Books—Pr...: "Writing a book is an adventure. To begin with, it is a toy and an amusement. Then it becomes a mistress, then it becomes a master, ...

A Blueprint to Build Buzz and Market Your Books—Professor M.S. Rao, Ph.D.—21st-Century Philosopher & The Father of “Soft Leadership”

"Writing a book is an adventure. To begin with, it is a toy and an amusement. Then it becomes a mistress, then it becomes a master, then it becomes a tyrant. The last phase is that just as you are about to be reconciled to your servitude, you kill the monster and fling him to the public.” ―Winston Churchill

My publisher asked me to market my books aggressively to increase sales. I am not an expert in marketing but I am fairly an expert in writing about branding because branding is my passion. Most people are shy to market themselves for fear of being perceived wrongly. In this digital world, branding, building buzz, and marketing are essential to stand out from others. In this regard, we will draw a blueprint to build buzz and market your books aggressively.

A Blueprint to Market Your Books

"The act of reading a book is the best example of distance learning possible because reading not only triumphs over the limitations of space and co-presence but of time as well." —Neil Postman

Writing books is highly challenging because it involves immense creativity, effort, and persistence. You have to overcome innumerable challenges to publish your books. After publishing the books the authors must take the initiative to market their books online and offline. It is the responsibility of both publishers and authors to build buzz and market books to reach out to larger readers. In this way, authors enjoy sharing their knowledge while publishers enjoy earning money. Here are some tips to market your books.

Identify the potential market for your book to target the right audience.
Create a website for the book.
Ensure that your book is available in different versions including print edition, eBook, and audiobook to reach out to various categories of readers.
Update your Amazon page and other book-selling pages with the details of the book and endorsers.
Run a preorder campaign.
Prepare a free chapter and approach prestigious magazines, journals podcasts, and radio hosts to feature an interview about the book.
Explore guest blogging to reach out to different channels.
Request the endorsers from your book to spread the word about the book on their social network.
Request your friends from social networks, especially LinkedIn whom you helped in the past to spread the word about your book.
Get as many book reviews as possible.
Participate in live events.
Deliver presentations on your book to raise awareness. Provide a complimentary copy to the participants in your workshops and training programs.
Shortlist the best chapters from the book and publish them in prestigious magazines with a published link to the book at the end to enable the readers to purchase copies.
Send bulk mail to your connections to purchase the copy.
Create the right hashtags for your book. Leverage the social media platforms successfully.
Emphasize more on pull-marketing and less on push-marketing.
Collaborate with your publisher to hold book signings at bookstores and conferences.

Don't encourage paid reviews which are usually done by a few eminent authors with deep pockets. Some authors pump their money to become bestsellers instantly. They adopt all types of gimmicks to market and win awards. Ultimately it is the essence of the book that matters. The readers are intelligent enough to assess the genuine authors. So, be authentic to achieve credibility and visibility.

Conclusion

“If there is a book that you want to read, but it hasn't been written yet, you must be the one to write it.” —Toni Morrison

“Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.” ― Seth Godin, How the Fierce Handle Fear: Secrets to Succeeding in Challenging Times

Authors must appreciate the fact that they can survive only when the publishers survive. So, they must take the initiative to promote and sell their books through different channels. In this cut-throat competitive world, you must follow the road less traveled. You must identify innovative tools and techniques regularly to stand out from others. To conclude, adopt innovative strategies to build buzz and market your books to excel as a bestselling author globally. Good luck!

“A reader lives a thousand lives before he dies, said Jojen. The man who never reads lives only one.” ―George R.R. Martin

“Work is love made visible. And if you can't work with love, but only with distaste, it is better that you should leave your work and sit at the gate of the temple and take alms of the people who work with joy” ―Khalil Gibran

Reference

https://www.amazon.com/Strategies-Improving-your-Business-Communication/dp/9350239434

Share if you care!

“Things You Don’t Know about Professor M. S. Rao” http://professormsraovision2030.blogspot.com/2015/10/things-you-dont-know-about-professor-m.html

Read my ‘Vision 2030 One Million Global Leaders’ URL: http://professormsraovision2030.blogspot.com/2014/12/professor-m-s-raos-vision-2030-one_31.html

Life is great!

Professor M.S. Rao, Ph.D.

Founder of MSR Leadership Consultants, India

Amazon: http://www.amazon.com/M.-S.-Rao/e/B00MB63BKM

Vision 2030: https://professormsraovision2030.blogspot.com

LinkedIn: https://www.linkedin.com/in/professormsrao

Substack: https://professormsrao.substack.com

X: http://twitter.com/professormsrao

YouTube: https://www.youtube.com/@ProfessorMSRao

Meta: https://www.facebook.com/Professor-MS-Rao-451516514937414

See the Light in You: https://www.amazon.com/See-Light-You-Spiritual-Mindfulness/dp/1949003132

Thanks for reading!

Kindly share your thoughts and comments below. I’m sure someone out there will find your story useful.

Professor M. S. Rao’s Vision 2030: One Million Global Leaders : How to Learn From Your Failures—Professor M.S. Rao...

Professor M. S. Rao’s Vision 2030: One Million Global Leaders : How to Learn From Your Failures—Professor M.S. Rao...: “ Only those who dare to fail greatly can achieve greatly” —Robert F Kennedy. Facing failure and criticism is the most challenging ...

How to Learn From Your Failures—Professor M.S. Rao, Ph.D.—21st-Century Philosopher & The Father of “Soft Leadership”

“Only those who dare to fail greatly can achieve greatly” —Robert F Kennedy.

Facing failure and criticism is the most challenging task for any human being. Everyone loves success and hates failure. This is inherent in human nature. Is it possible to achieve success without failure?

What is Failure?

There is always a gap between expectations and reality. When the outcome is against our predictions despite putting in sincere efforts and energies, then it is termed as a failure. The outcome may be against us either due to internal factors like unknown mistakes or due to external forces, which are beyond the human span of control.

Importance of Failure

Failure brings down excessive ego and makes an individual humble and simple. It also eliminates overconfidence among individuals. Failure helps in making the individual highly focused on their goals and objectives. Some people feel too big for their shoes. Failure helps them to resize the same. It makes people more tolerant, and they start empathizing with others. Failure makes people flexible, receptive, and more accommodating. Here are some tools, techniques, and tips after facing failure.

• Keep cool and composed. Any extra activities at this juncture result in adding fuel to the fire. When faced with failure, the human mind gets tense and does not think logically and analytically. Hence, do not become hasty.

• "Ninety-nine percent of all failures come from people who have a habit of making excuses," said George Washington Carver. Don't show your anger over your failure to others. When you are responsible for the failure, then what is the meaning of transferring your anger to others?

• Go by the bottom-up approach by looking at the root of the problem and tackling it accordingly.

• If the root of the problem is big, then slice it down into small pieces, analyze the individual slices independently, and integrate them.

• Immediately think about how you went wrong and where you went wrong. Thorough analysis helps diagnose the reasons behind the failure and what transpired and prompted failure. This step will help go for introspection and provide remedial action so that the mistakes are not repeated in the future.

• Look clearly whether the failure is the result of internal factors or external forces, which are beyond human control. If the mistake occurred due to external forces, then it is futile to think through it. If the mistake occurred due to internal factors, then this is the time to rectify and take remedial steps.

• Accept the fact that failure is universal. Let us know and accept the fact that small achievers have small failures and big achievers have big failures. It is a well-admitted fact that the higher the fall, the higher the rise. Think your failure is small when compared with others, as it brings solace to you.

• Take it up as a challenge. Don't take every problem as a problem; rather, treat it as an opportunity. It is only the test of fire that makes fine steel. An optimist looks for opportunities from problems, whereas a pessimist looks for problems in each opportunity.

• Discuss the failure with your trusted colleagues and friends who can provide the right direction and guidance. Discussion generates wider dimensions and helps to get at the broader format for failure.

A Take-Home Message

Arrogance brings you down, and humbleness brings you up. When you get tumble, you get humble. Bounce back from failure like a rubber ball.

"History has demonstrated that the most notable winners usually encountered heartbreaking obstacles before they triumphed. They won because they refused to become discouraged by their defeats." —B.C.Forbes.

Tuesday, 5 May 2026

Professor M. S. Rao’s Vision 2030: One Million Global Leaders : How to Build a Leadership Legacy Worth Leaving—Pro...

Professor M. S. Rao’s Vision 2030: One Million Global Leaders : How to Build a Leadership Legacy Worth Leaving—Pro...: “ Credibility is a leader's currency. With it, he or she is solvent; without it, he or she is bankrupt.” ―John C. Maxwell Buil...