Sunday, 16 February 2020

Free Chapter―Professor M.S. Rao’s Upcoming Book “Strategy and Business: Tools and Tactics for CEOs to Build the Organizations of the Future”




Dear friends,

I am excited to share with you that I am authoring a book on strategic leadership and it is tentatively titled, “Strategy and Business: Tools and Tactics for CEOs to Build the Organizations of the Future.” Here are the details about the book with a free chapter. I would appreciate if you could share your thoughts about this book on social media channels including Facebook, Twitter, and LinkedIn.

About The Book
“All the men can see the tactics I use to conquer, but what none can see is the strategy out of which great victory is evolved.” —Sun Tzu

This book outlines the author’s four decades of diversified experiences including the Indian Air Force, teaching, training, research, and consultancy. It outlines the strategy, business, decision-making, disruption, innovation, resilience, and time management. It is a short course on strategic leadership. You can easily toss the book into a briefcase or purse and read here and there as time allows. It is a quick reference guide for all learners, leaders, entrepreneurs, and chief executives.  

1 – Introduction

“The chief strategist of an organization has to be the leader - the CEO.” —Michael Porter


The strategy is the area that fascinates me ever since I joined the Indian Air Force. I am passionate about this area but never authored an exclusive book on it. I decided to author a book on strategy and business to reach out to leaders at all levels especially CEOs.  Welcome to Strategy: Tools and Tactics for CEOs to Build the Organizations of the Future.

This book offers innovative tools and techniques for CEOs to make smarter and wiser decisions. It illustrates with the inspiring examples of successful entrepreneurs including Bill Gates, Richard Branson, and Mark Zuckerberg. It interlinks decision-making and risk-taking. It explains decision-making from Daniel Kahneman’s perspective. It explains decision-making at the strategic, tactical, and operational levels. It draws a blueprint to make better decisions. It outlines a strategy for CEOs to make smarter and wiser decisions. It unveils the power of intuition with striking stories of Fred Smith, Michael Eisner, George Soros, and Robert Pittman. It advises the blending head, heart, and gut to make smarter decisions. It implores to explore situational decision-making to ensure organizational excellence and effectiveness.

This book prepares CEOs in the age of disruption and offers innovative tools and techniques to ensure organizational excellence and effectiveness. It explains industrial revolutions. It differentiates between disruption and innovation. It outlines factors leading to disruption. It illustrates with examples of iconic companies including Nokia, Kodak, Blockbuster, and Xerox. It enlightens that some of the notable industries including education, computer, banking, publishing, and print media ended up due to disruption. It reminds that disruption has impacted all sectors, industries, organizations, individuals and their careers.

This book offers innovative tools and techniques to build resilient organizations globally. It explains resilience and outlines the characteristics of resilient leaders. It draws a blueprint to build resilience. It outlines a blueprint to embrace change effectively. It illustrates with inspiring examples of resilient leaders including Jack Welch, Alan Mulally, Lou Gerstner, and Carleton (Carly) S. Fiorina. It explains overcoming volatility, uncertainty, complexity, and ambiguity. It implores to convert threats into opportunities. It enlightens that resilience is the key differentiator between successful people and unsuccessful people.

This book helps CEOs understand the capabilities and mechanisms that they need to adopt today to build successful organizations in the future. It illustrates with examples of global companies including Blockbuster, Nokia, Kodak, and Sears that failed to embrace change while Google, Amazon, Apple, and Facebook that succeeded in reinventing. It draws a blueprint for CEOs to build organizations in the future. It unveils that the traditional models of development are no longer adequate and unfolds strategies to build the organizations of the future. It advises integrated efforts from all stakeholders including the organization, employees, human resources, and chief executives to reinvent and build organizations of the future. 

This book offers timeless tools for chief executives to manage their time effectively. It illustrates with examples of Bill Gates and Richard Branson who use their time judiciously and Jeff Immelt and Jeff Bezos who use their travel time productively. It accounts for switching costs and implores to harness technology to manage time. It reminds us that the richest people in the earth are the poorest in their personal time and the poorest people on the earth are the richest in their personal time.  It cautions that if you waste one second, you wasted one second of your life. It enlightens that the biggest gift you can give to others is time, not money. 

This book discusses leadership branding and draws a blueprint to build your personal brand globally. It defines personal branding and leadership branding and unveils the ten-fold process of personal branding. It explains leadership branding with examples of Wal-Mart, P&G, McKinsey, Apple, and PepsiCo. It suggests harnessing social media to build your personal brand successfully. It advises breaking the content into pieces and sharing them on different social media platforms by contextualizing and customizing as per the expectations of your audiences whenever you deliver keynotes and participate in podcasts and interviews. It reminds you that build your personal brand requires passion, patience, and persistence. It implores to adopt ABCDE of branding. It concludes to draw a long-term strategy by researching yourself, identifying your unique aspects, shortlisting your greatest strengths, and creating a niche area to stand out from others.

Note: Here is the link to purchase my bestselling book ‘21 Success Sutras for CEOs: How Global CEOs Overcome Leadership Challenges in Turbulent Times to Build Good to Great Organizations’ http://www.amazon.com/21-Success-Sutras-Ceos-Rao/dp/162865290X


Life is great!

Professor M.S. Rao
Founder of MSR Leadership Consultants, India



Thanks for reading!

Kindly share your thoughts and comments below, I’m sure someone out there will find your story useful.


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