Monday, 17 June 2019

“Tourists travel with a purpose while travelers travel to search meaning for their lives. Tourists go for various reasons including education and enlightenment while travelers go for entertainment. Succinctly, tourists are subsets of travelers.” —Professor M.S. Rao




“Tourists travel with a purpose while travelers travel to search meaning for their lives. Tourists go for various reasons including education and enlightenment while travelers go for entertainment. Succinctly, tourists are subsets of travelers.” —Professor M.S. Rao  
Vision 2030: One Million Global Leaders



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“Tourists follow the road most traveled while travelers follow the road less traveled.” —Professor M.S. Rao





“Tourists follow the road most traveled while travelers follow the road less traveled.” —Professor M.S. Rao  
Vision 2030: One Million Global Leaders



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“Tourists follow the brochures while travelers go beyond the brochures whenever and wherever they go. Tourists travel occasionally while travelers travel frequently. Tourists are missionaries while travelers are visionaries.” —Professor M.S. Rao





“Tourists follow the brochures while travelers go beyond the brochures whenever and wherever they go. Tourists travel occasionally while travelers travel frequently. Tourists are missionaries while travelers are visionaries.” —Professor M.S. Rao  
Vision 2030: One Million Global Leaders



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“A successful branding process goes in the direction from the location to a destination and from the product to a brand.” —Professor M.S. Rao






“A successful branding process goes in the direction from the location to a destination and from the product to a brand.” —Professor M.S. Rao  
Vision 2030: One Million Global Leaders



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“There is nothing greater than sharing knowledge with the world free.” —Professor M.S. Rao






“There is nothing greater than sharing knowledge with the world free.” —Professor M.S. Rao  
Vision 2030: One Million Global Leaders



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Friday, 14 June 2019

Free Chapter―Professor M.S. Rao’s Book “Spiritual Tourism: Tourists First, Tour Operators Second, And Destinations Third”






Dear friends,

I am excited to share with you that I have authored a book on spiritualism and tourism and it is tentatively titled, “Spiritual Tourism: Tourists First, Tour Operators Second, And Destinations Third” Chip Conley, Founder of Joie de Vivre Hospitality and Fest300 and Strategic Advisor for Airbnb has written a foreword for this book. Here are the details about the book with a free chapter. I would appreciate if you could share your thoughts about this book on social media channels including Facebook, Twitter, and LinkedIn.

About The Book
“Travel is fatal to prejudice, bigotry, and narrow-mindedness, and many of our people need it sorely on these accounts. Broad, wholesome, charitable views of men and things cannot be acquired by vegetating in one little corner of the earth all one's lifetime.” ―Mark Twain

This book shares the author’s four decades of experience as a traveler and his passion for traveling when he served in the Indian Air Force. It explains spiritual tourism, explores mindfulness, and outlines types of traveling. It differentiates between a tourist and a traveler. It offers tips to travel safely. It connects traveling with leadership and decision-making. It implores everyone to travel in their lifetime to understand themselves and empathize with others to build a compassionate world.

This book outlines spiritualism, mindfulness, leadership, and lifestyle. It is a short course on spiritual tourism, adventure, traveling, and trekking. You can easily toss the book into a briefcase or purse and read here and there as time allows. It is a quick reference guide for all learners, leaders, travelers, and spiritual seekers.  



“The world is a book and those who do not travel read only a page.” —Saint Augustine

I joined the Indian Air Force in February 1982 and I have been traveling throughout my life. I volunteered to travel in the Indian Air Force as I enjoyed traveling thoroughly. I was ordered within a short duration to pack my luggage to travel to unknown destinations due to service exigencies. I was eager to travel while serving. In fact, I was born to travel. I traveled to many parts of India in Mi-17 Helicopter because I was posted in a Helicopter Unit. I enjoyed immensely meeting new people and trying a variety of local foods. Although life was challenging in the service I enjoyed traveling. After leaving the service, I traveled with my wife and children to many parts of India. Every year, we planned and traveled to different destinations despite meager financial resources. It was a great experience traveling entire India. I traveled to other parts of the world especially Sri Lanka, Thailand, Hong Kong, China, and Malaysia. I had the privilege of visiting Char Dham (Yamunotri, Gangotri, Kedarnath, and Badrinath) in May 2019. During the pilgrimage, an idea flashed in my mind to author a book on spiritual tourism.


What is Spiritual Tourism?

Spiritual tourism is to travel to find purpose and meaning to your life. It elevates your physical, mental, and emotional energies. It develops, maintains, and improves your body, mind, and spirit. In a nutshell, it connects your body, mind, and soul. Hence, spiritual tourism can be defined as traveling on pilgrimage to acquire enlightenment, entertainment, and education to leave your footprints and take your memories back to your home by expressing your gratitude to God.

Spiritual tourism is not connected with any specific religion. It is different from religious tourism. Spiritual tourism is to connect your body, mind, and soul while religious tourism is to seek blessings from God based on your religious faiths and beliefs and attain salvation. Spiritual tourism is a broader perspective than religious tourism. Religious tourism is a subset of spiritual tourism.


The Significance of Spiritual Tourism

Spiritual tourism falls in the services sector. It increases employment opportunities and contributes to a nation’s GDP growth. There are innumerable advantages of spiritual tourism. It brings inner peace and happiness. It provides purpose and meaning to your life. It encourages local cultures and their traditions. It protects their natural gifts, talents, and arts. With the rapid growth in technology, there is more disturbance to locals and natives. But with increased spiritual tourism, there are opportunities to protect the nature and the natural talents of local communities.  

The local communities are fortunate to see various people and observe their cultures, and customs by staying in their native places. They feel empowered because they take pride in their cultures and customs. They become more interested to protect their history, traditions, and environment. They become more engaged and integrated with mainstream society.

Spiritual tourism encourages foreign investment indirectly as tourists bring foreign exchange. However, there are several demerits with spiritual tourism. It increases sexual exploitation and crimes. It destructs nature and disturbs the ecology. Overall, the merits outnumber the demerits. Hence, spiritual tourism must be encouraged to enhance empathy, compassion, peace, and prosperity.


Conclusion

There is a growing number of employees globally going for spiritual vacations. It helps them reflect and acquire peace, solitude, and relaxation. It improves their decision-making and leadership abilities and skills.

You are blessed with one life and you must lead a part of your life spiritually to overcome challenges. To conclude, everyone must proceed on a spiritual tour to understand themselves and empathize with others to build a compassionate global society.

Note: Here is the link to purchase my bestselling book ‘21 Success Sutras for CEOs: How Global CEOs Overcome Leadership Challenges in Turbulent Times to Build Good to Great Organizations’ http://www.amazon.com/21-Success-Sutras-Ceos-Rao/dp/162865290X


Life is great!

Professor M.S. Rao
Founder of MSR Leadership Consultants, India





Thanks for reading!

Kindly share your thoughts and comments below, I’m sure someone out there will find your story useful.


Copyright©2019 MSR Leadership Consultants India. All Rights Reserved. Reproduction in whole or in part without permission is prohibited.

This is a nonprofit blog to share Professor M.S. Rao’s passion and vision to build one million students as global leaders by 2030. Please don't cut articles from my blog and redistribute by email or post to the web. The use of this material is free provided copyright is acknowledged and reference or link is made to the Blog http://professormsraovision2030.blogspot.com.  This material may not be sold, or published in any form, or used in the provision of business services to a third party without permission.

Book Title―“Spiritual Tourism: Tourists First, Tour Operators Second, And Destinations Third”

Friday, 7 June 2019

“I traveled to thick forests in North East India, hot deserts in Rajasthan and frost-bound heights in the Himalayas in MI 17 Helicopters when I served in the Indian Air Force. Then I realized that to travel is to lead.” —Professor M.S. Rao






“I traveled to thick forests in North East India, hot deserts in Rajasthan and frost-bound heights in the Himalayas in MI 17 Helicopters when I served in the Indian Air Force.  Then I realized that to travel is to lead.” —Professor M.S. Rao    
Vision 2030: One Million Global Leaders



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“Spiritual tourism can be defined as traveling on pilgrimage to acquire enlightenment, entertainment, and education to leave your footprints and take your memories back to your home by expressing your gratitude to God.” —Professor M.S. Rao





“Spiritual tourism can be defined as traveling on pilgrimage to acquire enlightenment, entertainment, and education to leave your footprints and take your memories back to your home by expressing  your gratitude to God.” —Professor M.S. Rao    
Vision 2030: One Million Global Leaders



Share if you care!

Saturday, 1 June 2019

“Soft leadership is a people-oriented leadership without compromising the task-orientation. It is to accomplish goals and objectives through persuasion, not through pressure.” —Professor M.S. Rao




“Soft leadership is a people-oriented leadership without compromising the task-orientation. It is to accomplish goals and objectives through persuasion, not through pressure.” —Professor M.S. Rao    
Vision 2030: One Million Global Leaders



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“Leaders are learners: from success, failure, assignments, books, classes, people, and life itself. Passionate about their beliefs and interests, they expend an enormous personal energy and attention on whatever matters to them.” —Professor M.S. Rao





“Leaders are learners: from success, failure, assignments, books, classes, people, and life itself. Passionate about their beliefs and interests, they expend an enormous personal energy and attention on whatever matters to them.” —Professor M.S. Rao
Vision 2030: One Million Global Leaders



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“The main objective of servant leadership is to have a servant attitude and heart to serve the people. However, soft leadership deals with the manner in which leaders lead others to accomplish their goals and objectives.” —Professor M.S. Rao





“The main objective of servant leadership is to have a servant attitude and heart to serve the people. However, soft leadership deals with the manner in which leaders lead others to accomplish their goals and objectives.” —Professor M.S. Rao    
Vision 2030: One Million Global Leaders



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“People always want leaders with backbone. David versus Goliath is an amazing example where tiny David took on the mighty Goliath successfully. A few leaders proved globally that it is not the size but the strength counts.” —Professor M.S. Rao





“People always want leaders with backbone. David versus Goliath is an amazing example where tiny David took on the mighty Goliath successfully. A few leaders proved globally that it is not the size but the strength counts.” —Professor M.S. Rao    
Vision 2030: One Million Global Leaders  



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“Acquire six characteristics—character, conscience, courage, compassion, commitment, and contribution to excel as a successful woman leader and CEO.” —Professor M.S. Rao




“Acquire six characteristics—character, conscience, courage, compassion, commitment, and contribution to excel as a successful woman leader and CEO.” —Professor M.S. Rao    
Vision 2030: One Million Global Leaders
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Friday, 31 May 2019

“If achieving success was easy, everybody would have achieved success and the term ‘success’ would have lost its relevance.” —Professor M.S. Rao




“If achieving success was easy, everybody would have achieved success and the term ‘success’ would have lost its relevance.” —Professor M.S. Rao   
Vision 2030: One Million Global Leaders



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“When you venture into unchartered paths, you unlock your hidden potential and excel as a leader.” —Professor M.S. Rao





“When you venture into unchartered paths, you unlock your hidden potential and excel as a leader.” —Professor M.S. Rao   
Vision 2030: One Million Global Leaders



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“Fame is like a drug, recognition is like a refresher, and reward is like a motivation.” —Professor M.S. Rao




“Fame is like a drug, recognition is like a refresher, and reward is like a motivation.” —Professor M.S. Rao   
Vision 2030: One Million Global Leaders



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“Self-care is not about being selfish but it is the first step to lead from the front to serve others.” —Professor M.S. Rao






“Self-care is not about being selfish but it is the first step to lead from the front to serve others.” —Professor M.S. Rao
Vision 2030: One Million Global Leaders



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Tuesday, 28 May 2019

Sadhguru’s Branding and Marketing Tactics―Share if You Care!






“As I grow older, I pay less attention to what men say. I just watch what they do.” —Andrew Carnegie


Sadhguru Jaggi Vasudev has successfully reinvented and established as a spiritual guru in India. He is a Godman who has immense knowledge. I wanted to find out how he rose as a Godman when there is a huge competition among spiritual gurus in India. First, he has great connections, especially with top politicians. He is an expert in playing his cards effectively. In a nutshell, his network has helped. Second, he leverages the brands of others. For instance, he associates with branded film stars, cricketers, entrepreneurs, and politicians who promote interviews/talks on their social media platforms. Third, he visits the homes of successful and rich people to deliver spiritual lectures. He is sometimes referred to as a guru for rich and elite people in India. Fourth, he starts programs like ‘Youth and Truth’ and takes a few questions and responds to them. The participants share their answers on their social media platforms. Fifth, he travels widely to connect with common people. He visits various places and plays sports and bikes to draw the attention of the people. He is media savvy and promotes himself on all social media platforms. He is hungry for publicity. Sixth, he founded the Isha Foundation, a non-profit organization which offers Yoga programs around the world. He wears a unique attire to get noticed by others. Seventh, he doesn’t get into the rat race. He follows the road less traveled. He is an expert in branding and marketing himself. Having understood Sadhguru’s tactics to reach the top position, others may consider exploring his tactics to grow as spiritual gurus to build their brands.


“Your brand is what people say about you when you are not in the room.” —Jeff Bezos




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Life is great!

Professor M.S. Rao
Founder of MSR Leadership Consultants, India



Thanks for reading!

Kindly share your thoughts and comments below, I’m sure someone out there will find your story useful.



Copyright©2019 MSR Leadership Consultants India. All Rights Reserved. Reproduction in whole or in part without permission is prohibited.

This is a nonprofit blog to share Professor M.S. Rao’s passion and vision to build one million students as global leaders by 2030. Please don't cut articles from my blog and redistribute by email or post to the web. The use of this material is free provided copyright is acknowledged and reference or link is made to the Blog http://professormsraovision2030.blogspot.com.  This material may not be sold, or published in any form, or used in the provision of business services to a third party without permission.

Monday, 27 May 2019

How Far Indian Celebrities are Effective in Transforming the Society?―Share if You Care!






"Little kids today don't want to be doctors or lawyers. They just want to be famous." —Reef Karim, US psychiatrist


Many celebrities in India who are eager to hit the headlines. They often end up sending the wrong messages and getting trolled on social media. They compete with their colleagues to build their brands. They explore innovative options to outsmart their professional rivals to stand out in the rat race. They don’t add any value to society except increasing their visibility on social media. Is it the right strategy? Is it not ridiculous?

It is unfortunate that the celebrities start nonprofit foundations to promote their brands rather than promote the interests of the people and transform society. They rarely remember that they earn huge money from people. Worse, there are celebrities who hit social media for 30 seconds of fame by leveling false allegations and making controversial statements. They apologize at the end by gauging the mood of the people. Most celebrities are fence-sitters who wait until the last moment to see the public mood to come out with their stands on controversial issues. Do they lack a spine? Do they lack clarity on issues? Do they care more about their brands than care for the interests of the people?

These celebrities must remember that negative publicity is worse than nil publicity. Some celebrities who are film stars and cricketers milk PR. They meet top politicians and other successful celebrities to get more visibility. Why don’t they take up social issues and challenges encountered by the people to build a better society?


Conclusion

“As a young man I prayed for success. Now I just pray to be worthy of it.” —Brendan Fraser

This attention seeking celebrities do no good to the society except building their brands. The followers must understand the selfish motives of their celebrities and stay away from them. They must remember that they are wasting their precious time to promote these celebrities who don't add any value to society.

Understand the fact that fame is like a drug, recognition is like a tonic, and reward is like a motivation. To conclude, celebrities must be accountable to society. They must come forward to express their views against the wrongdoings and bad practices to build a strong society. They must walk their talk and lead from the front to build a peaceful and prosperous society.


“In the future, everyone will be world-famous for 15 minutes.” —Andy Warhol, 1968



Share if you care!





Life is great!

Professor M.S. Rao
Founder of MSR Leadership Consultants, India



Thanks for reading!

Kindly share your thoughts and comments below, I’m sure someone out there will find your story useful.



Copyright©2019 MSR Leadership Consultants India. All Rights Reserved. Reproduction in whole or in part without permission is prohibited.

This is a nonprofit blog to share Professor M.S. Rao’s passion and vision to build one million students as global leaders by 2030. Please don't cut articles from my blog and redistribute by email or post to the web. The use of this material is free provided copyright is acknowledged and reference or link is made to the Blog http://professormsraovision2030.blogspot.com.  This material may not be sold, or published in any form, or used in the provision of business services to a third party without permission.