“Writing is an adventure. To begin with, it is a toy and an amusement. Then it becomes a mistress, then it becomes a master, then it becomes a tyrant. The last phase is that just as you are about to be reconciled to your servitude, you kill the monster and fling him to the public." —Winston Churchill.
Challenges for Authors
Authors face several challenges from the beginning of the book's conception to its reality. During the process, there are a number of bottlenecks they overcome. Especially the budding authors have to struggle a lot to establish themselves. Often publishers will not come forward as the authors do not have any credibility. Authors take a lot of pain and sacrifice to bring an idea into reality by way of a book. After the creation of the book, the authors have to search for credible publishers. Creation of a book takes a lot of time and again finding a suitable publisher for the book takes a little longer time. Although it is widely said that the book should have strength to get acceptance publishers don't come forward easily for budding authors. Most of the time publishers look at the background of the authors to ensure quick sales for the books as it is easy for them because they can realize their capital and generate quick profits.
Authors write books with a lot of passion. If the authors are not financially sound it is tougher to ensure their sustenance. Besides, the income from authoring books is meager. These are the challenges for authors from the publishers' perspective. Let us also look at the challenges for authors from readers' perspective.
Authors find it tough to predict the pulse of the readers. Due to the rising complexity and uncertainty, it is not easy to gauge what readers like. Their tastes are changing rapidly.
Challenges for Readers
Readers find it tough to spot good books due to information overload. The Internet has become both a boon and a bane. Readers get a lot of information freely to choose from search engines. Most of the time readers find it tough to distinguish the wheat from the chaff. Even readers also go by the credentials of the authors. If readers like the books of the authors, they prefer to read the books written by them. Readers also buy the books of celebrities although they are not professional authors because of their celebrity status.
A Take-Home Message
There are challenges for authors, publishers, and readers. Authors must learn to go by the road less traveled. Readers want unique and different material. If the authors can spot new triggers and explore through sound research and author books, they find publishers approaching them for publication easily. Ultimately readers will be able to get the best material thus saving their precious time.
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“Things You Don’t Know about Professor M. S. Rao” http://professormsraovision2030.blogspot.com/2015/10/things-you-dont-know-about-professor-m.html
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Note: I had COVID. I had a brain hemorrhage. I was in bed for five months. My right hand is paralyzed. I am recovering. Thanks for understanding and empathy. https://youtu.be/BFJrSRLHPUk
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Professor M.S. Rao, Ph.D.
Founder of MSR Leadership Consultants, India
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