"Writing a book is an
adventure. To begin with, it is a toy and an amusement. Then it becomes a mistress,
then it becomes a master, then it becomes a tyrant. The last phase is that just
as you are about to be reconciled to your servitude, you kill the monster and
fling him to the public.” ―Winston Churchill
My publisher asked me to
market my books aggressively to increase sales. I am not an expert in marketing
but I am fairly an expert in writing about branding because branding is my
passionate area. Most people are shy to market themselves for fear of being
perceived wrongly. In this digital world, marketing is essential to stand out
from others. In this post, I will draw a blueprint to build buzz and market
your books aggressively.
A Blueprint to Market Your Books
Writing books is very
challenging because it involves lots of creativity, effort, and persistence.
You have to overcome innumerable challenges to publish your books. After
publishing the books the authors must take initiative to market their books
both online and offline. It is the responsibility of both publishers and authors
to build buzz and market books to reach out to larger audiences. In this way,
authors enjoy sharing their knowledge while publishers enjoy earning money. Here
are some tips to market your books.
- Identify the potential
market for your book to target the right audience.
- Create a website for the
book.
- Run a preorder campaign.
- Prepare a free chapter
and approach prestigious magazines and journals to feature an interview
about the book.
- Approach podcast and
radio hosts to feature an interview.
- Explore guest blogging to
reach out to different channels.
- Request the endorsers from
your book to spread the word about the book on their social network.
- Request your friends
from social network especially LinkedIn who you helped in the past to
spread a word about your book.
- Get as many book reviews
as possible.
- Participate in live
events.
- Deliver presentations on
your book to raise awareness. Gift your book as a complimentary copy to
the participants in your training programs and workshops.
- Shortlist the best chapters
from the book and publish them in prestigious magazines with a published link
of the book at the end to enable the readers to purchase the copies.
- Send bulk mail to your
connections to purchase the copy.
- Create the right
hashtags for your book.
- Understand the usage of social
media platforms and leverage them effectively.
- Emphasize more on
pull-marketing and less on push-marketing.
- Collaborate with your
publisher and participate in the book signing event.
Don't encourage paid reviews
which are usually done by some authors with deep pockets. Some authors pump
their money to become bestsellers globally. Ultimately it is the essence from
the book matters. The readers are intelligent enough to assess the genuine
authors. So, be authentic to achieve credibility.
Conclusion
Authors must appreciate the
fact that they can survive only when the publishers survive. So, they must take
initiative to promote and sell their books through different channels.
In this cut-throat
competitive world, you must identify innovative tools and techniques to stand
out from others. It is essential to market your books aggressively to achieve
the desired outcomes. Hence, don’t hesitate to build buzz and market your books.
Good luck!
References
Secrets of Successful Public Speaking: How to Become a Great Speaker by M.S. Rao (Authors Place Press, October 08, 2019)
Share if you care!
“Things You Don’t
Know about Professor M. S. Rao” http://professormsraovision2030.blogspot.in/2015/10/things-you-dont-know-about-professor-m.html
Read my ‘Vision 2030 One
Million Global Leaders’ URL: http://professormsraovision2030.blogspot.in/2014/12/professor-m-s-raos-vision-2030-one_31.html
Life is great!
Professor
M.S. Rao
Founder of MSR Leadership
Consultants, India
Vision 2030: https://professormsraovision2030.blogspot.com
Facebook
Page: https://www.facebook.com/Professor-MS-Rao-451516514937414/
Twitter: http://twitter.com/professormsrao
YouTube:
http://www.youtube.com/user/profmsr7
Instagram: https://www.instagram.com/professormsrao
Soft Leadership: https://www.amazon.com/Soft-Leadership-Innovative-Negotiation-Prosperity/dp/1628655909
Thanks for reading!
Kindly share your thoughts
and comments below, I’m sure someone out there will find your story useful.
Copyright©2019 MSR Leadership
Consultants India. All Rights Reserved. Reproduction in whole or in part
without permission is prohibited.
This is a nonprofit blog to
share Professor M.S. Rao’s passion and vision to build one million students as
global leaders by 2030. Please don't cut articles from my blog and redistribute
by email or post to the web. The use of this material is free provided
copyright is acknowledged and reference or link is made to the Blog http://professormsraovision2030.blogspot.com. This material may not be sold, or published
in any form, or used in the provision of business services to a third party
without permission.
No comments:
Post a Comment