“The media's the most powerful entity
on earth. They have the power to make the innocent guilty and to make the
guilty innocent, and that's power. Because they control the minds of the
masses.” ― Malcolm X
Why there is a step-motherly treatment
for educators and intellectuals by Indian media? Indian media glorifies cricketers and film
stars more than what they truly deserve. It hardly cares for educators who
shape students and build the nation and the world. It hardly cares for
intellectuals who voice their views and opinions without any fear and favor. APJ Abdul Kalam was an exception where Indian
media highlighted and elevated him. It is a silver lining to the dark could to
Indian media. Abdul Kalam is a symbol of
hope and optimism for more than a billion Indians because he rose from humble
origins and made a significant difference to Indian space technology and
students.
Indians are basically interested in
2Cs – Cinema and Cricket. The Indian media dances as per the tunes of Indians
to ensure its survival and enhance TRP ratings by highlighting and
sensationalizing actors and cricketers. In India, negative news sells more than
positive news! A section of Indian media reports rapes, suicides, atrocities, corruption,
cheating, and extramarital affairs. It doesn’t concentrate on developmental
news. Peter McWilliams once remarked, “The news media are, for the most part,
the bringers of bad news... and it's not entirely the media's fault, bad news
gets higher ratings and sells more papers than good news.”
The Indian media should publish
positive and developmental news to create healthy minds in healthy bodies. Democracy
stands on four pillars – legislature, judiciary, executive and press. All the pillars
must be strengthened to strengthen democracy because people can accomplish
their aspirations and dreams only in a democratic society. India is the largest
democracy in the world while America is the oldest democracy in the world.
Indian press must play a constructive and crucial role to make Indian democracy
the healthiest in the world.
The Indian press must play a
constructive role to report positive and accurate news. It must also respect
the intellectuals and educators by covering their news and achievements to
inspire readers and young generations. Jai Hind!
“All of us who professionally use the
mass media are the shapers of society. We can vulgerize that society. We can
brutalize it. Or we can help lift it onto a higher level.” ― William Bernbach
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Professor M.S.Rao, India
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Leadership Consultants India
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Excellent Article!
ReplyDeleteIt's true! negative news sells more than positive news.