When you look at a company like Infosys it has built a strong internal brand internally based on values. Infosys worked hard to create such a prestigious brand for many years and it has lived up to it so far. Similarly, when you look at companies such as FedEx they have successfully built their brands internally helped them brand themselves externally well, and reap returns accordingly. In this context, we will discuss Internal Brand Connect.
Employees represent the image of the organization. If employees are well groomed through the right organizational culture and climate, they will reflect the same outside the organization thus enhancing the image of the organization.
Internal Brand Connect helps the employees connect with other employees effectively. It paves the way for the quick passing of information and enables quick decision-making. We often talk of branding the organization externally. However, internal brand connect helps in branding internally. As external branding helps connect with outside people internal brand connect helps connect people within the organization thus they can feel proud of their organization. It ultimately results in organizational effectiveness and excellence. It helps employees understand the organizational vision and mission. It enhances employee engagement and productivity thus enhancing the bottom lines.
Companies cannot build external brands by ignoring internal culture. If you want to grow outside you must grow inside first. If you want to grow global you must grow local first. Similarly, when you want to build your brand externally you need to build your brand internally first.
Tips for Internal Brand Connect
Organizational culture depends on the organizational climate and the employees' connectivity with others. Efforts must be made to make sure that all employees consistently speak with one voice with clients and customers as it sends a strong message. Here are the tips to connect employees internally.
Build a healthy organizational climate
Provide efficient internal communication.
Conduct meetings, functions, and parties regularly to connect all employees
Make the expectations of customers and clients to employees clear periodically as it helps them project and present the right culture to outside people.
Align employees’ attitudes and behavior as per the vision and mission of the organization from time to time so that they stay glued to the track.
Above all, harness their energies constantly as per the organizational vision and mission.
Companies must first build their brand image internally so that they can build their brands outside successfully. When employees take pride in their company that is automatically reflected outside thus elevating the image of the organization outside successfully. It is also rightly said that if you want to win outside you must first learn to win at your home. Similarly, internal brand connection helps in a big way for organizational productivity and performance.
Share if you care!
“Things You Don’t Know about Professor M. S. Rao” http://professormsraovision2030.blogspot.com/2015/10/things-you-dont-know-about-professor-m.html
Read my ‘Vision 2030 One Million Global Leaders’ URL: http://professormsraovision2030.blogspot.com/2014/12/professor-m-s-raos-vision-2030-one_31.html
Note: I had COVID. I had a brain hemorrhage. I was in bed for five months. My right hand is paralyzed. I am recovering. Thanks for understanding and empathy. https://youtu.be/BFJrSRLHPUk
Life is great!
Professor M.S. Rao, Ph.D.
Founder of MSR Leadership Consultants, India
Amazon: http://www.amazon.com/M.-S.-Rao/e/B00MB63BKM
Vision 2030: https://professormsraovision2030.blogspot.com
LinkedIn: https://www.linkedin.com/in/professormsrao
Substack: https://professormsrao.substack.com
X: http://twitter.com/professormsrao
YouTube: http://www.youtube.com/user/profmsr7
Meta: https://www.facebook.com/Professor-MS-Rao-451516514937414
See the Light in You: https://www.amazon.com/See-Light-You-Spiritual-Mindfulness/dp/1949003132
Thanks for reading!
Kindly share your thoughts and comments below, I’m sure someone out there will find your story useful.
Copyright©2024 MSR Leadership Consultants India. All Rights Reserved. Reproduction in whole or in part without permission is prohibited.
This is a nonprofit blog to share Professor M.S. Rao’s passion and vision to build one million students as global leaders by 2030. Please don't cut articles from my blog and redistribute by email or post to the web. The use of this material is free provided the copyright is acknowledged and reference or link is made to the Blog http://professormsraovision2030.blogspot.com. This material may not be sold, or published in any form, or used in the provision of business services to a third party without permission.
No comments:
Post a Comment