Wednesday 25 September 2019

Pros and Cons of TikTok―Share if You Care!





“If you are on social media, and you are not learning, not laughing, not being inspired or not networking, then you are using it wrong.” ―Germany Kent


The usage of TikTok app is growing globally with the participation of various generational cohorts especially the Generation Y and Generation Z. Some users leverage this app to make money while some use it to build their brands. In this post, I will discuss the pros and cons of TikTok app and how to use it effectively to acquire education, have entertainment, add value to the social media community and build your brand successfully.

TikTok is taking the digital world by storm, and branding and marketing experts are taking a serious note about it.

TikTok is basically for those people who are attention-seekers. It is an opportunity to showcase your skills, abilities, and talents. You can display your passion by uploading videos in your areas of interest. However, you must keep it as a healthy hobby. Fix some time regularly to avoid getting addicted to this app. In fact, a lot of time is wasted in preparing the videos. Once you become an expert, you will make the perfect videos. Don’t bombard with many videos at a time. Instead, prepare a social media blueprint and proceed methodically and systematically. Upload videos regularly to get noticed by others. Once you get noticed, you make money and build your brand. If you are noticed by celebrities, you may grab opportunities to convert your passion into profession. Some girls post videos with their beautiful images. If they are noticed by the film industry, they can grab opportunities to act. Ensure that your videos go viral with great content, right hashtags and at the right time. Use it basically for educating and entertaining others.  If you get any opportunities, it is a bonus for you.


Harness Social Media to Stand Out

Previously people used to emphasize the physical network to connect with celebrities to explore opportunities. With the advent of social media, it has become easier to reach the top without any physical connections. If your post is liked and appreciated on social media, opportunities will knock your doors. However, the challenge is to use the right platforms, right content, right hashtags and above all patience to stand out from others and excel. The entire process is easier said than done. All that you need is to have pluck and a little bit of luck to stand out from the crowd. Both time and timing count on social media.


Conclusion

“Being human in the digital world is about building a digital world for humans.” ―Andrew Keen

Ensure that you don’t get distracted from your core activities. Fix some time every day to enjoy yourself. You may use it during your free time. You may use it when you are upset or depressed to energize yourself. To summarize, don’t become addicted to this app. Don’t waste your precious time. Use it for education and entertainment. Use it to add value to others and build your brand effectively.


Share if you care!



Read my ‘Vision 2030 One Million Global Leaders’ URL: http://professormsraovision2030.blogspot.in/2014/12/professor-m-s-raos-vision-2030-one_31.html  


Life is great!

Professor M.S. Rao
Founder of MSR Leadership Consultants, India


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