How to Become a Social Media Influencer and Build Your Leadership Brand?―Share if You Care!

“The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.” —Philip Kotler

Social media has thrown incredible opportunities and enormous challenges to the humankind. It has both merits and demerits. If users know how to leverage social media they can enjoy innumerable advantages including earning money, building a brand and adding value to society. In this regard, we will discuss the significance of social media and outline social media strategies to add value and build your leadership brand.  

Who is an Influencer?

Influencers are ordinary individuals with above-average expertise, experience, and education in their areas and have the ability to sway public opinion. They can be thought leaders, industry leaders, and celebrities. They have built their brands with their credibility by adding value consistently. Most social media users aspire to excel as influencers but the road to becoming influencers is not easy. It requires huge and sustained efforts systematically. It requires more investment in time and less investment in money. At times there seems to be no light at the end of the tunnel. If users are passionate, persistent and patient they can become influencers gradually. A blend of pluck and luck is essential to excel as an influencer internationally. When you want to live for tomorrow, not today becoming an influencer is advisable.

Social Media Strategy

You must have a strategy to become an influencer. You must identify your goals, aspirations, and expectations to build a strategy. Here is a blueprint to proceed with your social media strategy. Identify which social media platform is useful for your need. Create a social media network for each need. Devise a strategy for each network. Identify your competitors to stand out. Take a social media audit regularly. Update with social media tools and technologies. Explore new social media networks. Take feedback regularly to improve and update your strategies.

Build Your Brand

Focusing on the right social media network helps you accomplish your goals and build your brand. Germany Kent offers a five-step method to brand on social media—posting content that adds value, spreading positivity, creating a steady stream of information, making an impact and being yourself. Here is how you can leverage each social media platform to build your brand. Focus on twitter if you want to become a celebrity. Focus on LinkedIn if you want to build your professional credibility. Focus on YouTube when you want to share your knowledge through visuals. Focus on your blog when you want to share text content and build your brand. Focus on Facebook when you want to increase your followers and widen your fan base. Every network has its own merits. Hence, wisdom lies in identifying the advantages in each network and leveraging it effectively to accomplish your personal, professional and social goals.

Conclusion

Almost half of the global population use social media. If you have the right strategy, choose the right network, and campaign aggressively you will be able to reach your target audiences easily and build your brand.

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Professor M.S. Rao

Founder of MSR Leadership Consultants, India

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