Tuesday 28 May 2019

Sadhguru’s Branding and Marketing Tactics―Share if You Care!






“As I grow older, I pay less attention to what men say. I just watch what they do.” —Andrew Carnegie


Sadhguru Jaggi Vasudev has successfully reinvented and established as a spiritual guru in India. He is a Godman who has immense knowledge. I wanted to find out how he rose as a Godman when there is a huge competition among spiritual gurus in India. First, he has great connections, especially with top politicians. He is an expert in playing his cards effectively. In a nutshell, his network has helped. Second, he leverages the brands of others. For instance, he associates with branded film stars, cricketers, entrepreneurs, and politicians who promote interviews/talks on their social media platforms. Third, he visits the homes of successful and rich people to deliver spiritual lectures. He is sometimes referred to as a guru for rich and elite people in India. Fourth, he starts programs like ‘Youth and Truth’ and takes a few questions and responds to them. The participants share their answers on their social media platforms. Fifth, he travels widely to connect with common people. He visits various places and plays sports and bikes to draw the attention of the people. He is media savvy and promotes himself on all social media platforms. He is hungry for publicity. Sixth, he founded the Isha Foundation, a non-profit organization which offers Yoga programs around the world. He wears a unique attire to get noticed by others. Seventh, he doesn’t get into the rat race. He follows the road less traveled. He is an expert in branding and marketing himself. Having understood Sadhguru’s tactics to reach the top position, others may consider exploring his tactics to grow as spiritual gurus to build their brands.


“Your brand is what people say about you when you are not in the room.” —Jeff Bezos




Share if you care!



Read my ‘Vision 2030 One Million Global Leaders’ URL: http://professormsraovision2030.blogspot.in/2014/12/professor-m-s-raos-vision-2030-one_31.html  


Life is great!

Professor M.S. Rao
Founder of MSR Leadership Consultants, India



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