Sunday 5 August 2018

Free Chapter ― Professor M.S. Rao’s Award-Winning Book “Soft Leadership: A New Direction to Leadership”




Dear friends,

I am excited to share with you that I authored a book on soft leadership titled, “Soft Leadership: A New Direction to Leadership.” It is dedicated to Peter Drucker who is the father of ‘Modern Management’. Philip Kotler, Father of Modern Marketing wrote the foreword for this book.  Here are the details about the book with a free chapter. I would appreciate if you could share your thoughts about this book on social media channels including Facebook, Twitter, and LinkedIn.

About The Book
“Your first and foremost job as a leader is to take charge of your own energy and then help to orchestrate the energy of those around you.” ―Peter F. Drucker

This book is a short course on soft leadership, engaged leadership, employee engagement, millennials, emotional intelligence, innovation, soft skills, and hard skills. You can easily toss the book into a briefcase or purse and read here and there as time allows. It is a quick reference guide for scholars, practitioners, entrepreneurs, and leaders at all levels.   

“Soft Leadership” is the Future Leadership

“Soft leadership can be defined as the process of setting goals; influencing people through persuasion; building strong teams; negotiating them with a win-win attitude; respecting their failures; handholding them; motivating them constantly; aligning their energies and efforts; recognizing and appreciating their contribution in accomplishing organizational goals and objectives with an emphasis on soft skills. It is based on the right mindset, skillset, and toolset.” ―Professor M.S. Rao, Father of “Soft Leadership”

When you look at leaders like Booker T. Washington, Benjamin Franklin, Mahatma Gandhi, Martin Luther King, Mother Teresa, Mikhail Gorbachev, Dalai Lama, and Aung San Sui Kyi, there is a common thread connecting all of them ― soft leadership.  They are all soft leaders who silently performed and led the people to accomplish their dreams. They have character, charisma, conscience, conviction, courage, communication, compassion, commitment, consistency, consideration, and contributed extensively toward society and made a difference in the lives of others.


What is Soft Leadership?

I have coined a new concept ‘Soft leadership’ to overcome the drawbacks in the existing leadership styles.  I have authored a book on this concept titled, Soft Leadership: Make Others Feel More Important and published several research papers and articles for international journals and magazines. It is getting overwhelming response globally. One of the award-winning research papers titled, Soft leadership: a new direction to leadership, URL: https://www.emerald.com/insight/content/doi/10.1108/00197851311320559/full/html
was amongst the most frequently downloaded in Industrial and Commercial Training, Emerald UK.  Here is the description of soft leadership.

Various leadership researchers, experts, educators, writers, consultants, and practitioners in the leadership domain have pioneered specific styles and types of leadership. As a result, we have various styles and types in leadership, thus enriching the leadership domain. Similarly, soft leadership is another new concept to add value to the leadership literature.  

Soft leadership is leading through soft skills and people skills. It blends soft skills, hard skills, and leadership. It emphasizes the significance of precious Human Resources. It helps in managing the emotions, egos, and feelings of the people successfully. It focuses on the personality, attitude, and behavior of the people, and calls for making others feel more important. It is an integrative, participative, relationship, and behavioral leadership model adopting tools such as persuasion, negotiation, recognition, appreciation, motivation, and collaboration to accomplish the tasks effectively.

Soft leadership is not a submissive leadership or a lame-duck leadership but an assertive leadership where soft leaders adopt pleasing and polite communication to execute the tasks.  It is a blend of courageous leadership, thought leadership, servant leadership and inspirational leadership.


Professor M.S. Rao’s 11 C’s and Soft Leadership

Leadership basically depends on three aspects — how you communicate with others; how you make decisions; and how you take action. When you can execute these three activities effectively you become a successful leader. However, to evolve as a soft leader, you must communicate with an emphasis on soft skills; make decisions by blending your head, heart, and gut; and take action keeping the ground realities and goals in your view without compromising task-orientation. There are 11 Cs that constitute soft leadership. They are character, charisma, conscience, conviction, courage, communication, compassion, commitment, consistency, consideration, and contribution. It is highly challenging for people to cultivate these 11 characteristics. However, if people possess more than 6 traits they get into the fold of soft leadership.  


Soft Leadership and Knowledge Workers

Soft leadership helps lead knowledge workers effectively. Previously there were more manual workers who needed various leadership styles. However, in the present rapid changing digital scenario, the knowledge workers need a different leadership style — soft leadership style. The knowledge workers are ambitious, intelligent, and tech-savvy. They have totally different expectations and aspirations than their predecessors. They have an advanced mindset, toolset, and skillset gained through unique professional experiences. And soft leadership is the ideal fit for their needs.

Currently, the employees are more diverse than ever, and this offers both opportunities and threats. Opportunities include creativity and innovation to improve products and services; and threats include looking at differences, not similarities. Hence, we must convert this threat into an opportunity by celebrating diversity in the workplace. It also calls for a unique leadership style that brings employees into one common platform to achieve the organizational goals and objectives.


Soft Leadership is the Future Leadership

Globally the philosophy of ‘employees first, customers second, and shareholders third’ is gaining momentum. Keeping this philosophy in view, global organizations need leaders who can navigate their organizations through a network of relationships. Presently the days of positional power work less and referent power works more. Above all, global organizations must be networked, flat, flexible, and diverse. Hence, soft leadership can work for any company and country regardless of its size or budget.

The days of command-and-control leadership doesn’t work anymore. What works presently is trust-and-track leadership. As the world is changing rapidly, the knowledge, skills, and abilities essential for employees are changing rapidly. The employees are reinventing themselves to keep pace with the rapid changes in technologies. Additionally, they are more focused on their careers and are ready to sacrifice their families to fast-track their careers. Their expectations and aspirations are rising. Hence, leaders at the top must reinvent with their leadership styles, tools, and techniques to lead their employees in this digital age. To conclude, exploring soft leadership helps greatly for the leaders to satisfy all stakeholders to achieve organizational excellence and effectiveness.

Note: Links to read Kindle edition and post your reviews: https://www.amazon.com/dp/B087NGS5GG or https://www.amazon.in/dp/B087NGS5GG



Life is great!

Professor M.S. Rao
Founder of MSR Leadership Consultants, India



Thanks for reading!

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