Sunday, 13 September 2015

“Build Your Personal Brand to Achieve All-Round Success” ―Professor M.S.Rao

"Your brand is a gateway to your true work. You know you are here to do something - to create something or help others in some way. The question is, how can you set up your life and work so that you can do it? The answer lies in your brand. When you create a compelling brand you attract people who want the promise of your brand - which you deliver." ―Dave Buck

Most people aspire to be recognized by others for their contributions and achievements. What they must do is to build their personal brands constantly. If a rain drop falls into an ocean, it loses its significance whereas if the same rain drop falls into a shell, it becomes a pearl. That means the right person must be in the right place at the right time to achieve amazing success. Hence, building your personal brand helps you reach out the right audiences to achieve greater success in your life.

Personal branding helps you stand out from others. It is your unique identity, attitude and personality. People perceive you with a unique mindset, tool set and skill set. Hence, be careful while building your personal brand. Also, ensure that you protect your personal brand carefully. Before building your personal brand, consider the following aspects.  
Find out your unique strengths, skills, abilities and knowledge.
How do you like to fast-track in your career?
What makes you stand out from others?
What do you like to be remembered for?

Advantages of Personal Branding

There are innumerable advantages of building your personal brand. You will get plenty of employment offers, and you will be in a position to shortlist your employers. When you share knowledge with others on social media you will be recognized quickly. You will be able to create a fan base for you globally. You can become a domain expert, thought leader, and a public speaker. You can keynote conferences.  In the current context, there is no permanent employment but there is only permanent employability. Therefore, having a strong personal brand helps you ensure permanent employment.

Build Your Personal Brand in 3 Spheres

You must build your personal brand in three areas – economic, political, and spiritual. When you grow economically you ensure your livelihood. You don’t lose track of your progress on other aspects due to financial constraints. When you have contacts politically, you will connect with eminent people and you will be in a position to advise and help them with your knowledge and expertise. You will be able to receive awards and honors from them. When you attend nonprofits and spiritual centers, you share your knowledge with others free and win their love and affection. You gain credibility. If you try in these three ways, you enhance your credibility, visibility and popularity. Hence, invest your efforts in these three areas brick by brick to build your personal brand to fast-track your career and to make a difference to the world.

"Your personal brand is a promise to your clients... a promise of quality, consistency, competency, and reliability." ―Jason Hartman

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Professor M.S.Rao, India
Founder of MSR Leadership Consultants India
Listed in Marquis Who's Who in the World in 2013
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Twitter: @professormsrao  
21 Success Sutras for Leaders: Top 10 Leadership Books of the Year (San Diego University) Amazon URL:

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