Saturday 4 November 2017

The Power of Social Media! ― Share if You Care







“You buy lifestyle from real estate; you buy experience from restaurant; you buy security from education; you buy convenience from gadgets; you buy prosperity from events; and you buy happiness from religion.” ― Professor M.S.Rao


Social media is changing rapidly. I enjoy sharing the following ideas and insights on social media for your action to reap rewards:  
  • Become a digital leader.
  • Indians lack packing and marketing despite having depth of knowledge.
  • Fortune is always in the follow-up.
  • Be a farmer on social media, not a hunter. Plant seeds, share ideas and add value to make a difference.
  • Build your leadership brand on social media.  
  • Turn your contacts into contracts.
  • Social media is a word of mouth with steroid.
  • Convert your leads into conversions to monetize. Remember, all leads won’t become conversions.
  • Plant seeds of value to audiences on social media everyday.
  • Avoid posting crappy content.
  • No business is too big to fail and too small to succeed.
  • Previously people made money from land but presently people make money from data.
  • You cannot learn social media in educational institutions because the subject changes quickly.
  • Take complex issues and simply them.
  • Almost 8 new people are onto the internet every second.
  • Everything has changed after demonetization in India. Almost everything is technology-enabled.
  • Get everyone to talk about you, not yourself.
  • The eight pieces of digital puzzle are website, content, landing pages, email/CRM setup, social media, blogging, paid advertising and analytics.
  • What is measured will be tangible.
  • You get high quality leads from blogs. Hence, add value to impact and influence.  
  • Buying is an emotional decision and you make it rational later. Women make major decisions at home, not men.
  • You must have ROI (Return On Investment) on social media. There must be MIYB (Money In Your Bank).
  • Take one or two social media platforms of audiences and spread to other platforms gradually.
  • Social media is about engagement. People connect with you based on your messages, not technology.
  • Take conversations outside to follow-up.
  • Find out from which channels you are getting opportunities and allocate your budget accordingly.
  • Don’t be a seminar junky. Take action.

People perceive that when there is more crowd lined up there is more quality. Similarly, when more people comment on social media, people will follow there. Social proof is the key. It is like approval on social media.

When you shop without a list you regret buying unwanted things, wasting your time, end up spending more money, and regret for having gone out.

Here are some of the reasons why businesses fail: not ready to take the plunge; no proper marketing strategy; not able to reach right customer; no idea about budgeting; not using automation; not implementing paid advertisements; and not sure of what to measure.

There are three elements to a powerful post: curiosity, emotion and call-to-action. Right message to the right audience hits the bulls eye. Hence, find out what customers want to cater your content. There is no short cut to success on social media. Strategy is a must. Be consistent. Don’t dilute your leadership brand. There must be psychology behind the posts.

Information versus transformation: There is a difference between information and transformation. You acquire information from online including blogs, Youtube and websites but you transform when you attend seminars and training programs since they contain role-plays and experiential learning. Precisely, virtual training programs give you information while the physical training programs give you transformation.


Build Your Leadership Brand

Here is a seven-fold methodology to succeed on social media and to build your leadership brand: 1.            Business objectives 2.         Marketing objectives 3.       Marketing strategy 4.           Content objectives   5.            Content strategy 6.  Content tactics and 7.         Content metrics.

When you post something on social media, people are judging you. There must be congruence between your words and deeds. Hence, be careful about what you are posting on social media. It is okay to share what you stand for. But it is advisable not to post on religion and politics.

People can easily make out whether you are a hunter or farmer. Build your image on social media as a farmer and planter of ideas. Therefore, to grow on social media, plant seeds and keep adding value. It takes time and patience to get the results. It is rightly said that knowing and not doing is equal to not knowing. Hence, take action to make your presence felt on social media to build your leadership brand and add value to others.

Share if you care.




If you like this article, Like and share Facebook Page: https://www.facebook.com/pages/Professor-MSRao/451516514937414


Read my ‘Vision 2030 One Million Global Leaders’ URL: http://professormsraovision2030.blogspot.in/2014/12/professor-m-s-raos-vision-2030-one_31.html  


Life is great!

Professor M.S.Rao
Founder of MSR Leadership Consultants India
Global Top Gurus 30: http://globalgurus.org/upcoming-leadership-gurus/




Thanks for reading!

Kindly share your thoughts and comments below, I’m sure someone out there will find your story useful.



Copyright©2017 MSR Leadership Consultants India. All Rights Reserved. Reproduction in whole or in part without permission is prohibited.


This is a nonprofit blog to share Professor M.S.Rao’s passion and vision to build one million students as global leaders by 2030. Please don't cut articles from my blog and redistribute by email or post to the web. The use of this material is free provided copyright is acknowledged and reference or link is made to the Blog http://professormsraovision2030.blogspot.in.  This material may not be sold, or published in any form, or used in the provision of business services to a third party without permission.

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Wednesday 1 November 2017

Free Chapter ― Professor M.S.Rao’s Upcoming Book “Secrets to Achieve Your Financial Freedom from Real Estate Investments”





Dear friends,

I am excited to share with you that I authored a book on real estate and financial investments. It is tentatively titled, “Secrets to Achieve Your Financial Freedom from Real Estate Investments.” Here are the details about the book with a free chapter. I would appreciate if you could share your thoughts about this book on social media channels including Facebook, Twitter, LinkedIn and Google+.

About The Book
“Real estate cannot be lost or stolen, nor can it be carried away. Purchased with common sense, paid for in full, and managed with reasonable care, it is about the safest investment in the world.” — Franklin D. Roosevelt
This book is based on author’s personal experience to buy his dream home. It contains case studies, anecdotes, striking stories and investments in real estate business to strike rich with a limited capital.  It deals with real estate business, explains the process of buying your dream home and achieving your financial freedom. It unveils tools and techniques about investments and outlines steps involved in buying your dream home, the process of negotiation, and building connections to lead your life happily. It
  • Explains fundamentals of real estate investments.
  • Equips you with financial freedom.
  • Emphasizes the philosophy of ‘buyers first, sellers second, and financial institutions third.’ 
  • Implores stakeholders to serve with passion and purpose to make a difference to the world. 

This book serves as a basic guide to every homebuyer from searching to shifting to their dream home. It is a short course on real estate investments offering immense guidance, inspiration and actionable content that can be referred to again and again. You can easily toss the book into a briefcase or purse and read here and there as time allows. It is a quick reference guide to real estate consultants, builders, sellers, buyers, bankers and investors.     

 Introduction

“Look at market fluctuations as your friend rather than your enemy; profit from folly rather than participate in it.” — Warren Buffet


Globally growing population creates a greater need for housing. There are immense opportunities in real estate business to become rich. If you have the passion to serve your customers with a purpose to make a difference in their lives, you can earn money and goodwill. You can build great connections to grow quickly not only financially but also personally, professionally and socially.

Indian real estate market is unregulated where builders flout the norms and agents operate without any license. It needs to be revamped to protect the home buyers. Usually, it is a practice for both sellers and buyers to go through referrals and connections. In contrast, the market in developed nations is highly regulated with a little scope for ligation. All stakeholders including buyers, sellers, agents, consultants and financial institutions are protected.


Games Real Estate Agents Play

Although I am 54 years old, I don’t have my own house. I still stay in single bedroom rented apartment. I sold a piece of land that I bought more than 10 years ago. The value of the land appreciated. I sold it to fund for my younger son’s overseas education. I still have little funds to purchase a 2BHK flat. I began searching for flats within my small budget.

I have come across real estate agents who are ruthless in their approach. They applied all kinds of pressure tactics and marketing strategies to purchase the flat else I would lose the opportunity. I kept cool as I understand the human psychology and the techniques marketing people deploy and employ to push their sales.  Some agents keep extra margin without revealing to the buyers. Some agents make a short-term agreement with the sellers and sell the property to the buyers for higher rate. Some agents don’t allow the buyers to talk to the sellers. They allow both buyers and sellers to meet only after the deal is finalized. Most agents create artificial demand to create panic in buyers.


Do’s and Don’ts to Buy Your Dream Home

Here are some do’s and don’ts to observe before buying your dream flat:
  • Look for genuine real estate agents through connections and references.
  • Be in the good books of agents who can inform you about the sellers in need of immediate cash. 
  • Avoid the sellers who are adamant and rigid in negotiations.
  • Check websites offering genuine information about properties.
  • Don’t buy on impulse. Take your own time to purchase the property. There are always better opportunities waiting for you.
  • Don’t worry if you miss to buy the property you liked. Remember that everything happens for a reason.
  • Keep cash with you ready, if you have. It helps you buy your dream home at lower price. 
  • Build a good credit record to persuade your banker when you go for loan.
  • Network with bankers who can give you loans. Additionally, network with auditors and lawyers.
  • Maintain cordial relations with your neighbors to live happily and peacefully. 

If you have made mistakes in decision-making, don’t regret. Take feedback to improve yourself. Failures are the learning lessons in life to make you more confident and competent to make better decisions in future.


Career in the Real Estate

There are plenty of opportunities to pursue a career in real estate as there is a huge demand for it globally. People need food, cloth, shelter, and medical facilities. Hence, it is better to acquire basic knowledge about real estate before entering it. It is also advisable to work with some experienced people to learn the ropes in real estate. The basic principles of real estate remain the same, but the rules and regulations vary for country to country. It is desirable to understand the taxation and legal aspects before entering it.


Conclusion

There are several ways to strike rich in business. One of them is by venturing into real estate business which offers tremendous opportunities because there is a strong need for homes especially in populated countries. The planet will be occupied with more people with homes. Hence, there is a huge potential for self-occupancy and rental incomes.  To summarize, real estate is a great business and has a huge potential in future. There is always appreciation of land prices globally. Hence, it is advisable to enter this profession to serve and make a difference. 

Note: Here is the link to purchase my bestselling book ‘21 Success Sutras for CEOs: How Global CEOs Overcome Leadership Challenges in Turbulent Times to Build Good to Great Organizations’ http://www.amazon.com/21-Success-Sutras-Ceos-Rao/dp/162865290X


Life is great!

Professor M.S.Rao
Founder of MSR Leadership Consultants India
Global Top Gurus 30: http://globalgurus.org/upcoming-leadership-gurus/




Thanks for reading!

Kindly share your thoughts and comments below, I’m sure someone out there will find your story useful.


Copyright©2017 MSR Leadership Consultants India. All Rights Reserved. Reproduction in whole or in part without permission is prohibited.


This is a nonprofit blog to share Professor M.S.Rao’s passion and vision to build one million students as global leaders by 2030. Please don't cut articles from my blog and redistribute by email or post to the web. The use of this material is free provided copyright is acknowledged and reference or link is made to the Blog http://professormsraovision2030.blogspot.in.  This material may not be sold, or published in any form, or used in the provision of business services to a third party without permission.
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Tuesday 24 October 2017

My Personal Experiences while Buying a New Flat/Apartment





“The ache for home lives in all of us, the safe place where we can go as we are and not be questioned.” — Maya Angelou


When I decided to buy an apartment/flat, I had lots of concerns about funds, prices, new location and community. I stayed in a single bedroom rented apartment in a place for almost a decade. Hence, I developed an emotional attachment to the place. People revered and respected me a lot in the locality despite being a tenant in a single bedroom apartment. I always minded my business without interfering into others’ affairs. However, I helped people whenever they approached me by offering career guidance free and inspiring them with appreciation.


My Personal Experience to Buy a New Flat

“Make sure everyone who works with you or for you, feels the need to tell others about the incredible experience.” — Chris Murray

I experienced unique emotions and feelings when I was planning to buy my dream flat. I realized that I love to be in the comfort zone. I know that I stay in a mass area where there is no scope and appreciation of property. But I must move in my life to another location permanently one day. Hence, I decided mentally to move to another location.

I researched about the areas I wanted to move based on my economy budget. I searched online to find out the properties falling within my budget. I physically went to the locations to search the properties. I came across real estate agents with many false promises with wrong information. I shortlisted a few agents. I moved along with them physically to search the properties. I shortlisted a few properties. I went to the buyers to negotiate. I found that the prices given by some agents wrong. As a result, the negotiations failed. In some cases, the properties are litigant. Some of them are not Vaastu compliant. Once again, I searched new properties. The agents talked about the properties from other locations falling within my budget. I physically went to see them. Most times I found the information given by the agents is different from the information shared by the sellers. I did not appreciate such irregularities. In some cases, the sellers did not want to pay commission to the agents. They wanted to have a direct discussion with the sellers which is not possible always.


Dos and Don’ts in Buying Your Dream Home
  • Be clear who pays the commission to the real estate agent or broker whether the seller or buyer.
  • Negotiate directly with the seller.
  • Check the documents physically and get them verified by professionals and legal experts.
  • Check and recheck the facts and figures to avoid ending up in a fiasco.

Remember that land value appreciates while the construction value depreciates over a period of time. If you want good appreciation, invest in land, not in apartment. If you don’t have any flat, then buy one flat because owing your dream home is like feeling at the top of the world. Kenny Guinn rightly remarked, “There is something permanent, and something extremely profound, in owning a home.”


Conclusion

“In the real estate business, you learn more about people, and you learn more about community issues, you learn more about life, you learn more about the impact of government, probably than any other profession that I know of.” — Johnny Isakson

It was a great experience meeting new people, communities and understanding their perspectives. I built new connections and came to know the psychology of builders, agents and landowners. But I did not unveil my identity as an author of 36 books and a professor with a PhD in soft skills. I was concerned that people perceive me differently based on my professional profile. Hence, I disclosed everywhere that I served in Indian Air Force and am looking for a new flat to settle down in my life.


“The best time to buy a home is always five years ago.” — Ray Brown






If you like this article, Like and share Facebook Page: https://www.facebook.com/pages/Professor-MSRao/451516514937414


Read my ‘Vision 2030 One Million Global Leaders’ URL: http://professormsraovision2030.blogspot.in/2014/12/professor-m-s-raos-vision-2030-one_31.html  


Life is great!

Professor M.S.Rao
Founder of MSR Leadership Consultants India
Global Top Gurus 30: http://globalgurus.org/upcoming-leadership-gurus/




Thanks for reading!

Kindly share your thoughts and comments below, I’m sure someone out there will find your story useful.



Copyright©2017 MSR Leadership Consultants India. All Rights Reserved. Reproduction in whole or in part without permission is prohibited.

This is a nonprofit blog to share Professor M.S.Rao’s passion and vision to build one million students as global leaders by 2030. Please don't cut articles from my blog and redistribute by email or post to the web. The use of this material is free provided copyright is acknowledged and reference or link is made to the Blog http://professormsraovision2030.blogspot.in.  This material may not be sold, or published in any form, or used in the provision of business services to a third party without permission.


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Sunday 22 October 2017

Life is a Train, not a Station




“Our life is a constant journey, from birth to death. The landscape changes, the people change, our needs change, but the train keeps moving. Life is the train, not the station.” ― Paulo Coelho


We often hear that life is a journey and we must enjoy every moment of it rather than worry about the destination. It is fact that everyone intends to reach their destination but they sacrifice their present moments by thinking about the future. In a similar context, life is a train, not a station. When you think of only station you are confined to a particular moment of your life, not the life. The collection of stations become the process of train journey complete. You don’t know when you will step down from the train forever.

You are born to your parents and will be supported by them and your friends. You will meet strangers and known people in each station. Some will step down while some will travel along with you. But remember, you are born alone and die alone. Hence, do good to others; make others comfortable and happy; and make a difference to them to leave your legacy to your next generations. Life is great!




If you like this article, Like and share Facebook Page: https://www.facebook.com/pages/Professor-MSRao/451516514937414


Read my ‘Vision 2030 One Million Global Leaders’ URL: http://professormsraovision2030.blogspot.in/2014/12/professor-m-s-raos-vision-2030-one_31.html  


Life is great!

Professor M.S.Rao
Founder of MSR Leadership Consultants India
Global Top Gurus 30: http://globalgurus.org/upcoming-leadership-gurus/




Thanks for reading!

Kindly share your thoughts and comments below, I’m sure someone out there will find your story useful.



Copyright©2017 MSR Leadership Consultants India. All Rights Reserved. Reproduction in whole or in part without permission is prohibited.


This is a nonprofit blog to share Professor M.S.Rao’s passion and vision to build one million students as global leaders by 2030. Please don't cut articles from my blog and redistribute by email or post to the web. The use of this material is free provided copyright is acknowledged and reference or link is made to the Blog http://professormsraovision2030.blogspot.in.  This material may not be sold, or published in any form, or used in the provision of business services to a third party without permission.
at No comments:

Saturday 21 October 2017

Worst Things Open the Door for the Best Things in Your Life





“Behind every exquisite thing that existed, there was something tragic.” — Oscar Wilde


Everyone has challenges in life. How you overcome them matters the most. Do you avoid them or address them? Avoiding them remains as a comma and addressing them becomes a full stop.  In this regard, we will discuss about addressing the challenges.    


Address the Challenges

“We all have problems. The way we solve them is what makes us different.” —Unknown

When you avoid challenges, they become crises. In contrast, when you address the challenges, you clear your mind and concentrate on other productive activities. Harold Hill once remarked, “You pile up enough tomorrows, and you’ll find you are left with nothing but a lot of empty yesterdays.” Hence, address challenges earnestly and immediately to avoid empty yesterdays. To overcome challenges, write them on a paper to analyze and understand. It relieves your tension and anxiety and offers amazing solutions. Accept the fact that you are not alone to encounter challenges in this world. Everyone has their own share of challenges and hidden stories. Some express while some hide them. Develop a right attitude to address the challenges. What differentiates between the ordinary people and extraordinary people is that ordinary people suffer silently while the extraordinary people address them quickly to move to the next higher level.  Here are some tips to overcome your challenges:
  • Identify the root of the challenges to address them earnestly.
  • If you are upset, talk to your close friends about it. Expressing your emotions is the key to relieving your inner anxieties and feelings.  
  • Discuss with more friends and relatives about the challenges to seek their ideas and insights. Choose the best solution to overcome them.


Conclusion

“It isn’t what happens to us that causes us to suffer; it’s what we say to ourselves about what happens.” — Pema Chodron

When you want to grow in life, identify what is holding you back to address them. Life is a circus with ups and downs. Be prepared to encounter the challenges. When one door closes, you must open ten doors. Remember, worst things open the door for the best things in your life. Hence, be optimistic and confident to achieve all-round peace and prosperity in your life. Life is great!


“It's the simple things in life that are the most extraordinary; only wise men are able to understand them.” — Paulo Coelho





If you like this article, Like and share Facebook Page: https://www.facebook.com/pages/Professor-MSRao/451516514937414


Read my ‘Vision 2030 One Million Global Leaders’ URL: http://professormsraovision2030.blogspot.in/2014/12/professor-m-s-raos-vision-2030-one_31.html  


Life is great!

Professor M.S.Rao
Founder of MSR Leadership Consultants India
Global Top Gurus 30: http://globalgurus.org/upcoming-leadership-gurus/




Thanks for reading!

Kindly share your thoughts and comments below, I’m sure someone out there will find your story useful.



Copyright©2017 MSR Leadership Consultants India. All Rights Reserved. Reproduction in whole or in part without permission is prohibited.


This is a nonprofit blog to share Professor M.S.Rao’s passion and vision to build one million students as global leaders by 2030. Please don't cut articles from my blog and redistribute by email or post to the web. The use of this material is free provided copyright is acknowledged and reference or link is made to the Blog http://professormsraovision2030.blogspot.in.  This material may not be sold, or published in any form, or used in the provision of business services to a third party without permission.
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