“As I grow older, I pay less
attention to what men say. I just watch what they do.” —Andrew Carnegie
Sadhguru Jaggi Vasudev has
successfully reinvented and established as a spiritual guru in India. He is a
Godman who has immense knowledge. I wanted to find out how he rose as a Godman
when there is a huge competition among spiritual gurus in India. First, he has
great connections, especially with top politicians. He is an expert in playing
his cards effectively. In a nutshell, his network has helped. Second, he
leverages the brands of others. For instance, he associates with branded film
stars, cricketers, entrepreneurs, and politicians who promote interviews/talks
on their social media platforms. Third, he visits the homes of successful and
rich people to deliver spiritual lectures. He is sometimes referred to as a
guru for rich and elite people in India. Fourth, he starts programs like ‘Youth
and Truth’ and takes a few questions and responds to them. The participants share
their answers on their social media platforms. Fifth, he travels widely to
connect with common people. He visits various places and plays sports and bikes
to draw the attention of the people. He is media savvy and promotes himself on
all social media platforms. He is hungry for publicity. Sixth, he founded the
Isha Foundation, a non-profit organization which offers Yoga programs around
the world. He wears a unique attire to get noticed by others. Seventh, he
doesn’t get into the rat race. He follows the road less traveled. He is an
expert in branding and marketing himself. Having understood Sadhguru’s tactics
to reach the top position, others may consider exploring his tactics to grow as
spiritual gurus to build their brands.
“Your brand is what people
say about you when you are not in the room.” —Jeff Bezos
Share if you care!
Life is great!
Professor
M.S. Rao
Founder of MSR Leadership
Consultants, India
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