"Your brand is a gateway to your
true work. You know you are here to do something - to create something or help
others in some way. The question is, how can you set up your life and work so
that you can do it? The answer lies in your brand. When you create a compelling
brand you attract people who want the promise of your brand - which you
deliver." ―Dave Buck
Most people aspire to be recognized by
others for their contributions and achievements. What they must do is to build
their personal brands constantly. If a rain drop falls into an ocean, it loses
its significance whereas if the same rain drop falls into a shell, it becomes a
pearl. That means the right person must be in the right place at the right time
to achieve amazing success. Hence, building your personal brand helps you reach
out the right audiences to achieve greater success in your life.
Personal branding helps you stand out
from others. It is your unique identity, attitude and personality. People
perceive you with a unique mindset, tool set and skill set. Hence, be careful
while building your personal brand. Also, ensure that you protect your personal
brand carefully. Before building your personal brand, consider the following
aspects.
Find out your unique strengths,
skills, abilities and knowledge.
How do you like to fast-track in your
career?
What makes you stand out from others?
What do you like to be remembered for?
Advantages
of Personal Branding
There are innumerable advantages of
building your personal brand. You will get plenty of employment offers, and you
will be in a position to shortlist your employers. When you share knowledge with
others on social media you will be recognized quickly. You will be able to
create a fan base for you globally. You can become a domain expert, thought
leader, and a public speaker. You can keynote conferences. In the current context, there is no permanent
employment but there is only permanent employability. Therefore, having a
strong personal brand helps you ensure permanent employment.
Build
Your Personal Brand in 3 Spheres
You must build your personal brand in
three areas – economic, political, and spiritual. When you grow economically
you ensure your livelihood. You don’t lose track of your progress on other
aspects due to financial constraints. When you have contacts politically, you
will connect with eminent people and you will be in a position to advise and
help them with your knowledge and expertise. You will be able to receive awards
and honors from them. When you attend nonprofits and spiritual centers, you
share your knowledge with others free and win their love and affection. You
gain credibility. If you try in these three ways, you enhance your credibility,
visibility and popularity. Hence, invest your efforts in these three areas brick
by brick to build your personal brand to fast-track your career and to make a
difference to the world.
"Your personal brand is a promise
to your clients... a promise of quality, consistency, competency, and
reliability." ―Jason Hartman
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Professor M.S.Rao, India
Founder of MSR
Leadership Consultants India
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