Saturday 4 November 2017

The Power of Social Media! ― Share if You Care







“You buy lifestyle from real estate; you buy experience from restaurant; you buy security from education; you buy convenience from gadgets; you buy prosperity from events; and you buy happiness from religion.” ― Professor M.S.Rao


Social media is changing rapidly. I enjoy sharing the following ideas and insights on social media for your action to reap rewards:  
  • Become a digital leader.
  • Indians lack packing and marketing despite having depth of knowledge.
  • Fortune is always in the follow-up.
  • Be a farmer on social media, not a hunter. Plant seeds, share ideas and add value to make a difference.
  • Build your leadership brand on social media.  
  • Turn your contacts into contracts.
  • Social media is a word of mouth with steroid.
  • Convert your leads into conversions to monetize. Remember, all leads won’t become conversions.
  • Plant seeds of value to audiences on social media everyday.
  • Avoid posting crappy content.
  • No business is too big to fail and too small to succeed.
  • Previously people made money from land but presently people make money from data.
  • You cannot learn social media in educational institutions because the subject changes quickly.
  • Take complex issues and simply them.
  • Almost 8 new people are onto the internet every second.
  • Everything has changed after demonetization in India. Almost everything is technology-enabled.
  • Get everyone to talk about you, not yourself.
  • The eight pieces of digital puzzle are website, content, landing pages, email/CRM setup, social media, blogging, paid advertising and analytics.
  • What is measured will be tangible.
  • You get high quality leads from blogs. Hence, add value to impact and influence.  
  • Buying is an emotional decision and you make it rational later. Women make major decisions at home, not men.
  • You must have ROI (Return On Investment) on social media. There must be MIYB (Money In Your Bank).
  • Take one or two social media platforms of audiences and spread to other platforms gradually.
  • Social media is about engagement. People connect with you based on your messages, not technology.
  • Take conversations outside to follow-up.
  • Find out from which channels you are getting opportunities and allocate your budget accordingly.
  • Don’t be a seminar junky. Take action.

People perceive that when there is more crowd lined up there is more quality. Similarly, when more people comment on social media, people will follow there. Social proof is the key. It is like approval on social media.

When you shop without a list you regret buying unwanted things, wasting your time, end up spending more money, and regret for having gone out.

Here are some of the reasons why businesses fail: not ready to take the plunge; no proper marketing strategy; not able to reach right customer; no idea about budgeting; not using automation; not implementing paid advertisements; and not sure of what to measure.

There are three elements to a powerful post: curiosity, emotion and call-to-action. Right message to the right audience hits the bulls eye. Hence, find out what customers want to cater your content. There is no short cut to success on social media. Strategy is a must. Be consistent. Don’t dilute your leadership brand. There must be psychology behind the posts.

Information versus transformation: There is a difference between information and transformation. You acquire information from online including blogs, Youtube and websites but you transform when you attend seminars and training programs since they contain role-plays and experiential learning. Precisely, virtual training programs give you information while the physical training programs give you transformation.


Build Your Leadership Brand

Here is a seven-fold methodology to succeed on social media and to build your leadership brand: 1.            Business objectives 2.         Marketing objectives 3.       Marketing strategy 4.           Content objectives   5.            Content strategy 6.  Content tactics and 7.         Content metrics.

When you post something on social media, people are judging you. There must be congruence between your words and deeds. Hence, be careful about what you are posting on social media. It is okay to share what you stand for. But it is advisable not to post on religion and politics.

People can easily make out whether you are a hunter or farmer. Build your image on social media as a farmer and planter of ideas. Therefore, to grow on social media, plant seeds and keep adding value. It takes time and patience to get the results. It is rightly said that knowing and not doing is equal to not knowing. Hence, take action to make your presence felt on social media to build your leadership brand and add value to others.

Share if you care.




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Read my ‘Vision 2030 One Million Global Leaders’ URL: http://professormsraovision2030.blogspot.in/2014/12/professor-m-s-raos-vision-2030-one_31.html  


Life is great!

Professor M.S.Rao
Founder of MSR Leadership Consultants India
Global Top Gurus 30: http://globalgurus.org/upcoming-leadership-gurus/




Thanks for reading!

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