Monday, 18 January 2016
“A Letter to Indian Media ― Step-Motherly Treatment for Educators and Intellectuals by Indian Media” ―Professor M.S.Rao
“The media's the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that's power. Because they control the minds of the masses.” ― Malcolm X
Why there is a step-motherly treatment for educators and intellectuals by Indian media? Indian media glorifies cricketers and film stars more than what they truly deserve. It hardly cares for educators who shape students and build the nation and the world. It hardly cares for intellectuals who voice their views and opinions without any fear and favor. APJ Abdul Kalam was an exception where Indian media highlighted and elevated him. It is a silver lining to the dark could to Indian media. Abdul Kalam is a symbol of hope and optimism for more than a billion Indians because he rose from humble origins and made a significant difference to Indian space technology and students.
Indians are basically interested in 2Cs – Cinema and Cricket. The Indian media dances as per the tunes of Indians to ensure its survival and enhance TRP ratings by highlighting and sensationalizing actors and cricketers. In India, negative news sells more than positive news! A section of Indian media reports rapes, suicides, atrocities, corruption, cheating, and extramarital affairs. It doesn’t concentrate on developmental news. Peter McWilliams once remarked, “The news media are, for the most part, the bringers of bad news... and it's not entirely the media's fault, bad news gets higher ratings and sells more papers than good news.”
The Indian media should publish positive and developmental news to create healthy minds in healthy bodies. Democracy stands on four pillars – legislature, judiciary, executive and press. All the pillars must be strengthened to strengthen democracy because people can accomplish their aspirations and dreams only in a democratic society. India is the largest democracy in the world while America is the oldest democracy in the world. Indian press must play a constructive and crucial role to make Indian democracy the healthiest in the world.
The Indian press must play a constructive role to report positive and accurate news. It must also respect the intellectuals and educators by covering their news and achievements to inspire readers and young generations. Jai Hind!
“All of us who professionally use the mass media are the shapers of society. We can vulgerize that society. We can brutalize it. Or we can help lift it onto a higher level.” ― William Bernbach
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Professor M.S.Rao, India
Founder of MSR Leadership Consultants India
Recipient of 10th International Prestigious Sardar Patel Award―2015
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