Friday, 27 November 2015

Free Sample Chapter - “21 Success Sutras for CEOs: How Global CEOs Overcome Leadership Challenges in Turbulent Times to Build Good to Great Organizations”

Dear friends,

Here is the free sample chapter of my upcoming book “21 Success Sutras for CEOs: How Global CEOs Overcome Leadership Challenges in Turbulent Times to Build Good to Great Organizations.” The book received endorsements from eminent international thinkers including Marshall Goldsmith, Frances Hesselbein, Dave Ulrich and Jim Kouzes. Mark C. Thompson wrote foreword for this book. It is published by Motivational Press
I appreciate your comments and share with your connections. 


In everyone's life, at some time, our inner fire goes out. It is then burst into flame by an encounter with another human being. We should all be thankful for those people who rekindle the inner spirit.
— Albert Schweitzer

Welcome to 21 Success Sutras for CEOs: How Global CEOs Overcome Leadership Challenges in Turbulent Times to Build Good to Great Organizations. The reason behind writing this book exclusively on CEOs is my award-winning book, 21 Success Sutras for Leaders was ranked as one of the Top 10 Leadership Books of the Year – 2013 by San Diego University, USA. The response from the readers across the world has been overwhelming.

The challenges for CEOs are different from the challenges for leaders. Hence, I decided to share 35 years of diversified experience on leadership from my defence, teaching, training, research and consultancy with CEOs to enable them to overcome leadership challenges to build great organizations globally. Additionally, I am passionate about leadership, executive coaching and CEOs. Because of these reasons, the book is on your hands now.

Iconic leaders such as Jack Welch, the former CEO of General Electric; Alan Mulally, the former CEO of Ford; Carlos Ghosn, the Chairman and CEO of Renault-Nissan; Sam Palmisano, the former CEO of IBM; Alan George Lafley, the CEO of Procter and Gamble; Bill Gates, the former CEO of Microsoft; the late Steve Jobs, the cofounder and CEO of Apple; Richard Branson, the founder of Virgin Group; Herb Kelleher, the cofounder and the former CEO of Southwest Airlines; and Lakshmi Niwas Mittal, the Chairman and CEO of ArcelorMittal, all encountered innumerable leadership challenges in the turbulent business world. Yet they succeeded as CEOs. CEOs encounter innumerable leadership challenges to turnaround, and lead their organizations effectively. This book underscores 21 success sutras (principles) for CEOs to overcome leadership challenges in turbulent times to keep their organizations great globally.  Here are the 21 success sutras for CEOs.
  1. Communicate Clearly.
  2. Build Trust.
  3. Carry all Stakeholders with You.
  4. Emphasize Organizational Culture.
  5. Keep People Before Profit.
  6. Be Adaptable.
  7. Take Feedback.
  8. Encourage Innovation.
  9. See the Big Picture.
  10. Overcome VUCA (Volatility, Uncertainty, Complexity and Ambiguity).
  11. Avoid Information Overload.
  12. Make Decisions with Limited and Imperfect Information. 
  13. Conquer Stress.
  14. Learn When to Hold and When to Fold.
  15. Be Bold to Lead in Turbulent Times.
  16. Adapt Locally to Grow Globally.
  17. Appreciate Diversity.
  18. Practice Continuous Dissatisfaction.
  19. Encounter Economic Decline.
  20. Avoid Clinging to Status Quo.
  21. Invest in the Future.

In the following chapters, you will acquire 21 success sutras with examples, illustrations, case studies, and stories to grow as a great leader and CEO to build great organizations globally.  



  1. I am eagerly waiting to read this book. I am sure it will be New York Times bestselling book and Amazon's number one book in 2016. All the best Sir!

  2. I enjoyed reading the bestselling book. I strongly recommend this book for leaders and learners to grow as CEOs.
    Thanks for inspiring us with your creative ideas and insights.

  3. A 21st Century Book for 21st Century CEOs with 21 Success Sutras.

  4. This book contains pearls of wisdom for global CEOs. It is a book for all times. Strongly recommended for reading!


  5. This book contains pearls of wisdom . Very nice value addition. Thanks for good work. Look forward to read full book in period to comes.

  6. Dear Dr Professor M.S. Rao, thank you for sharing this introduction of your book with me personally and the Communication Institute of Greece (COMinG). We need good CEOs and leaders, at different points and for different reasons in our life. It is good to know that these kind of writings are shared and red among the academic community and the professionals. You could, at some point, come and share it as well at one of the International conferences we organise about communication and management (this year with a panel on Education and Politics: The future of the EU BRAVO and Continue the good work! Dr Margarita Kefalaki, Prescient COMinG.

    1. Thanks for your insights and invitation. Currently I am busy with my international assignments. I will consider your request in future.
      Best of luck!

  7. Your Sutras for Leaders and CEOs are inspiring inclusive capitalism. People, society and environment can be an essential part of any companies strategy and purpose.