"Even individuals need to develop
a brand for themselves .... Whatever your area of expertise, you can take steps
to make people think of YOU when they think of your field." - Accelepoint
Webzine
When you want to make a difference to
the world you must identify the unique global challenges and explore innovative
solutions to resolve them. When you want to build your leadership brand
globally, you must adopt unconventional tools and techniques. When you want to
grow as a global leader to leave an everlasting impact, you must be passionate
about people and explore your external global environment constantly. Here is a blueprint to build your leadership
brand, and to grow as a global leader to make a difference to the world:
Explore unconventionally to find out
the global challenges in your area of interest. Do extensive research about the
challenges and shortlist one major challenge which is more problematic, and in
which you are most passionate to address. Find out the causes, effects and remedies for
the specific global challenge. Utilize
your experience to explore viable and feasible solutions to address the
challenge. Think about the pros and cons and create a blueprint to resolve the
challenge. Share your solutions with your operational, personal and strategic
networks. Herminia Ibarra outlines in her book, Act Like a Leader, Think Like a Leader that the operational network
helps you manage your current internal responsibilities, the personal network
boosts your personal development, and strategic network focuses on new business
directions and the stakeholders you must get on board to pursue these
directions. Take feedback from all these three networks to improve your
blueprint to proceed further.
Approach various associations and
share your blueprint to address the global challenge. There will be heated dialogue,
debate, discussion, and dissent which will provoke you to improve your
blueprint further. Make use of social media which is cost-effective to reach
out to the world instantly. For instance, TED talk helps you to a great extent
to share your unique ideas and insights. Over a period of time, you will be
noticed by others and build your leadership brand globally. As success breeds
success, more and more people and organizations approach you to share your
ideas and insights. It widens your leadership brand and ensures longevity of
your leadership brand. If you look at Sheryl Sandberg, Chief Operating Officer
of Facebook, she grew globally in this way. She was a keen observer of her
environment. She identified that there are less number of women leaders
globally especially at the C-level. She delivered a TED talk which became an
instant hit with lots of hits. It elevated her image globally and finally, she entered
in Thinkers 50 as one of the management thinkers. Her award-winning book Lean In also sold globally because of
her leadership brand. Hence, observe your external environment, look for
challenges that fascinate you, find out viable and feasible solutions, and bring
them to the right global platforms including social media to build your
leadership brand to grow as a global leader to make a difference to the world.
"If you can, be first. If you
can't be first, create a new category in which you can be first." - Al
Ries & Jack Trout, The 22 Immutable
Laws of Marketing
References
Act Like a Leader, Think Like a Leader
by Herminia Ibarra (Harvard
Business Review Press, February 10, 2015)
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