Tuesday 20 January 2015

If Content is the Hard Skill, Communication is the Soft Skill – Blend them to Achieve Your Leadership Success – Professor M.S.Rao





“If we don't fight for what we 'stand for' with our passionate words and honest actions, do we really 'stand' for anything?” ― Tiffany Madison, Black and White


In one of my leadership development training programs a senior leader asked me whether content is more important than communication. I explained to him as follows:

It is a debatable topic with different views and opinions. It is always the type of topic we take matters a lot in life. What we convey matters more. People are wise to assess whether the person has the content or communication. They may often get attracted by communication initially but ultimately they look at the content. If there is no substance, people won’t take the person seriously. Some people persuade through their communication skills but they must appreciate the fact that it is the content that survives and lasts forever. People fall flat on the ground with communication and without content. It is like style over substance. Ultimately, substance matters more than style. It is true that actions speak louder than words.

There are many leaders in the world who rose due to communication but vanished as they lacked in content. In contrast, there are leaders who lasted for a long time due to their content despite having initial hiccups due to dearth of communication.  Remember, both ‘what’ you speak and ‘how’ you speak are important but at the end of the day what you speak is more important than how you speak.  When you market goods people often look at the external appearance and buy them. If the goods don’t deliver promised results, they lose relevance as there will be no repeat orders. There are authors who write books and market aggressively. Readers may buy once due to marketing strategy but finally they will recommend to others only when the book has the content. They will also read the other titles of the same author if the book has the desired content.

I am an author and wrote 30 books on leadership with two of my award-winning books are the bestselling globally - 21 Success Sutras for Leaders URL: http://www.amazon.com/21-Success-Sutras-Leaders-ebook/dp/B00AK98ELI that has been ranked as one of the Top 10 Leadership Books of the Year – 2013 by San Diego University, USA URL: http://www.sandiego.edu/soles/departments/leadership-studies/thought-leadership/book-award.php and  Success Tools for CEO Coaches: Be a Learner, Leader, and Ladder URL: http://www.amazon.in/SUCCESS-COAHES-LEARNER-LEADER-LADDER/dp/9351102491  is the Community Award Winner for 2014 by Small Business Trends, USA URL: http://bookawards.smallbiztrends.com/management-2014/success-tools-for-ceo-coaches-8/.  As an author, I create ideas and insights and send the manuscript to my publisher. My publisher gets my manuscripts edited by experts who convey my content effectively through right written communication skills. As an author, I create the best possible content and as an editor, the content gets better communicated to the readers. As a result, my books are sold and I could grow internationally as an award-winning author.  

When we look at American President Abraham Lincoln, he had both content and communication. Communication is essential to reach out to people with a promise. It gives visibility. But it is the content that gives credibility. Both credibility and visibility are essential to achieve professional success in this world. If content is infrastructure, communication is the superstructure. And both are essential to ensure durability and longevity. If content is the hard skill, communication is the soft skill. A judicious blend of both hard and soft skills is essential to achieve your professional success. Hence, both content and communication are two sides of the same coin and one without another doesn’t have any meaning. To conclude, if content is the king, communication is the queen. Both king and queen are essential to rule the world.  


“The 'difference' = What you say you'll do - what you actually do” ― George Akomas Jr



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Life is great!

Professor M.S.Rao, India
Founder of MSR Leadership Consultants India
Listed in Marquis Who's Who in the World in 2013
Vision 2030 Webinar: https://www.youtube.com/watch?v=nBCO-gWmTRk
Twitter: @professormsrao  
21 Success Sutras for Leaders: Top 10 Leadership Books of the Year (San Diego University) Amazon URL: http://www.amazon.com/21-Success-Sutras-Leaders-ebook/dp/B00AK98ELI




Thanks for reading!

Kindly share your thoughts and comments below, I’m sure someone out there will find your story useful.



Copyright©2015 MSR Leadership Consultants India. All Rights Reserved. Reproduction in whole or in part without permission is prohibited.

This is a nonprofit blog to share Professor M.S.Rao’s passion and vision to build one million students as global leaders by 2030. Please don't cut articles from my blog and redistribute by email or post to the web. The use of this material is free provided copyright is acknowledged and reference or link is made to the Blog http://professormsraovision2030.blogspot.in.  This material may not be sold, or published in any form, or used in the provision of business services to a third party without permission.

Monday 19 January 2015

Groom Leaders around You to Leave Your Leadership Legacy – Professor M.S.Rao









“If you would not be forgotten as soon as you are dead, either write something worth reading or do something worth writing.” - Benjamin Franklin


There are many people born and dead everyday in this world without unlocking their potential. In fact, all of you are gifted you with an immense potential but you don’t know how to realize and unlock it. If you realize your hidden potential, you will touch your tipping point quickly. You can grow personally, professionally and socially and provide meaning to your life. People around you applaud your achievements and contribution. Here is a blueprint where you can unlock your potential to grow as a leader, build your leadership brand and leave your leadership legacy.
  • Accept the fact that you are blessed with an immense potential.
  • Find out your passions. Examine what truly excites you and keeps you up in the night. It helps you identify your talents and inspires you to work hard and smart relentlessly.  
  • Build skills and abilities around your talents.  Have a laser-focus approach and contribute your best consistently. Don’t get deviated by external disturbances. If you work hard consistently in your domain for 10,000 hours, you will become a successful professional. Over a period of time, you be regarded as a leader in your domain.
  • Build your leadership brand in your domain regularly brick by brick by sharing your expertise, knowledge, skills and abilities with others through various means including conferences, training programs, forums, books and social media.
  • Protect your leadership brand and ensure longevity by reinventing your leadership brand with changing times and technologies. It helps you stay relevant during your lifetime.  
  • Build next generation leaders who will carry forward your vision, principles, philosophies and expertise to next generation. It helps your ideas and insights reach out to next generation and beyond your lifetime. In this way, you can leave leadership legacy beyond your lifetime.   

Be a visionary. Maintain impeccable integrity. Walk your talk. Spread fame in successes and take blame during failures. Be an altruist. Help people around you. Make a difference in the lives of others.  Articulate your vision. Emphasize on means, not ends. Utilize your strengths to build the strengths of the people around you. Groom them as leaders to leave your leadership legacy.


“The only thing you take with you when you’re gone is what you leave behind.” - John Allston



If you like this article, Like and share Facebook Page: https://www.facebook.com/pages/Professor-MSRao/451516514937414




Life is great!

Professor M.S.Rao, India
Founder of MSR Leadership Consultants India
Listed in Marquis Who's Who in the World in 2013
Vision 2030 Webinar: https://www.youtube.com/watch?v=nBCO-gWmTRk
Twitter: @professormsrao  
21 Success Sutras for Leaders: Top 10 Leadership Books of the Year (San Diego University) Amazon URL: http://www.amazon.com/21-Success-Sutras-Leaders-ebook/dp/B00AK98ELI




Thanks for reading!

Kindly share your thoughts and comments below, I’m sure someone out there will find your story useful.



Copyright©2015 MSR Leadership Consultants India. All Rights Reserved. Reproduction in whole or in part without permission is prohibited.

This is a nonprofit blog to share Professor M.S.Rao’s passion and vision to build one million students as global leaders by 2030. Please don't cut articles from my blog and redistribute by email or post to the web. The use of this material is free provided copyright is acknowledged and reference or link is made to the Blog http://professormsraovision2030.blogspot.in.  This material may not be sold, or published in any form, or used in the provision of business services to a third party without permission.

Professor M. S. Rao’s Award-Winning Book – Success Guide: An Inspirational Guide to Excel as a Leader and CEO










Read this inspiring book

Success Guide: An Inspirational Guide to Excel as a Leader and CEO (ISBN: 978-93-5110-890-0) (Shroff Publishers & Distributors)



Life is great!

Professor M.S.Rao, India
Founder of MSR Leadership Consultants India
Listed in Marquis Who's Who in the World in 2013
Vision 2030 Webinar: https://www.youtube.com/watch?v=nBCO-gWmTRk
Twitter: @professormsrao  
21 Success Sutras for Leaders: Top 10 Leadership Books of the Year (San Diego University) Amazon URL: http://www.amazon.com/21-Success-Sutras-Leaders-ebook/dp/B00AK98ELI



Copyright©2015 MSR Leadership Consultants India. All Rights Reserved. Reproduction in whole or in part without permission is prohibited.

This is a nonprofit blog to share Professor M.S.Rao’s passion and vision to build one million students as global leaders by 2030. Please don't cut articles from my blog and redistribute by email or post to the web. The use of this material is free provided copyright is acknowledged and reference or link is made to the Blog http://professormsraovision2030.blogspot.in.  This material may not be sold, or published in any form, or used in the provision of business services to a third party without permission.